O izazovima ukrštanja kulturne i ekonomske istorije: film između tržišta i ideologije u SFRJ

Abstract

Tema rada je razumevanje ekonomske istorije socijalističke Jugoslavije kroz analizu odnosa filma, ideologije i tržišta. Cilj je da se kroz primere vezane za promet i distribuciju američkih i istočnoevropskih filmova u Jugoslaviji, kao i jugoslovenskih filmova u Africi, pokaže da je tržište bilo iznad ideologije i da je tržišni način razmišljanja bio dominantan među jugoslovenskim filmskim distributerima, često na štetu ideologije i u suprotnosti sa proklamovanom kulturnom politikom.

The topic of the paper is the understanding of the economic history of socialist Yugoslavia through the analysis of the relationship between film, ideology and the market. The aim is to show, through examples related to the sale and distribution of American and Eastern European films in Yugoslavia, as well as Yugoslav films in Africa, that the market was above ideology, and that market thinking was dominant among Yugoslav film distributors, often to the detriment of ideology, and contrary to the proclaimed cultural policy