McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism)
Abstract
In this chapter, McDonald’s will be understood primarily as a symbol of America,
through which it is possible to analyze the influence of this fast food chain on Yugoslav and Serbian society, as well as how the change in attitude towards this restaurant
reflects the change in attitude towards America. The emphasis will be laid upon McDonald’s as a symbol of America, and not on food as such (the concept of fast food,
change in diet, rationalization).
Keywords:
McDonald's / McDonaldization / food in Yugoslavia / food studies / nationalism / Serbian-American relations / bombing 1999Source:
Brotherhood and Unity at the Kitchen Table. Food in Socialist Yugoslavia, Zagreb: Srednja Europa, 2019, 197-216Publisher:
- Srednja Europa, Zagreb
Funding / projects:
- DAAD
Institution/Community
Istorija / HistoryTY - CHAP AU - Vučetić, Radina PY - 2019 UR - http://reff.f.bg.ac.rs/handle/123456789/5610 AB - In this chapter, McDonald’s will be understood primarily as a symbol of America, through which it is possible to analyze the influence of this fast food chain on Yugoslav and Serbian society, as well as how the change in attitude towards this restaurant reflects the change in attitude towards America. The emphasis will be laid upon McDonald’s as a symbol of America, and not on food as such (the concept of fast food, change in diet, rationalization). PB - Srednja Europa, Zagreb T2 - Brotherhood and Unity at the Kitchen Table. Food in Socialist Yugoslavia, Zagreb: Srednja Europa T1 - McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism) EP - 216 SP - 197 UR - https://hdl.handle.net/21.15107/rcub_reff_5610 ER -
@inbook{ author = "Vučetić, Radina", year = "2019", abstract = "In this chapter, McDonald’s will be understood primarily as a symbol of America, through which it is possible to analyze the influence of this fast food chain on Yugoslav and Serbian society, as well as how the change in attitude towards this restaurant reflects the change in attitude towards America. The emphasis will be laid upon McDonald’s as a symbol of America, and not on food as such (the concept of fast food, change in diet, rationalization).", publisher = "Srednja Europa, Zagreb", journal = "Brotherhood and Unity at the Kitchen Table. Food in Socialist Yugoslavia, Zagreb: Srednja Europa", booktitle = "McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism)", pages = "216-197", url = "https://hdl.handle.net/21.15107/rcub_reff_5610" }
Vučetić, R.. (2019). McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism). in Brotherhood and Unity at the Kitchen Table. Food in Socialist Yugoslavia, Zagreb: Srednja Europa Srednja Europa, Zagreb., 197-216. https://hdl.handle.net/21.15107/rcub_reff_5610
Vučetić R. McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism). in Brotherhood and Unity at the Kitchen Table. Food in Socialist Yugoslavia, Zagreb: Srednja Europa. 2019;:197-216. https://hdl.handle.net/21.15107/rcub_reff_5610 .
Vučetić, Radina, "McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism)" in Brotherhood and Unity at the Kitchen Table. Food in Socialist Yugoslavia, Zagreb: Srednja Europa (2019):197-216, https://hdl.handle.net/21.15107/rcub_reff_5610 .