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McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism)
| dc.contributor | Ivanović, Vladimir | |
| dc.contributor | Vučetić, Radina | |
| dc.contributor | Fotiadis, Ruža | |
| dc.creator | Vučetić, Radina | |
| dc.date.accessioned | 2023-12-06T21:54:22Z | |
| dc.date.available | 2023-12-06T21:54:22Z | |
| dc.date.issued | 2019 | |
| dc.identifier.isbn | 978-953-8281-11-2 | |
| dc.identifier.uri | http://reff.f.bg.ac.rs/handle/123456789/5610 | |
| dc.description.abstract | In this chapter, McDonald’s will be understood primarily as a symbol of America, through which it is possible to analyze the influence of this fast food chain on Yugoslav and Serbian society, as well as how the change in attitude towards this restaurant reflects the change in attitude towards America. The emphasis will be laid upon McDonald’s as a symbol of America, and not on food as such (the concept of fast food, change in diet, rationalization). | sr |
| dc.language.iso | en | sr |
| dc.publisher | Srednja Europa, Zagreb | sr |
| dc.relation | DAAD | sr |
| dc.rights | closedAccess | sr |
| dc.source | Brotherhood and Unity at the Kitchen Table. Food in Socialist Yugoslavia, Zagreb: Srednja Europa | sr |
| dc.subject | McDonald's | sr |
| dc.subject | McDonaldization | sr |
| dc.subject | food in Yugoslavia | sr |
| dc.subject | food studies | sr |
| dc.subject | nationalism | sr |
| dc.subject | Serbian-American relations | sr |
| dc.subject | bombing 1999 | sr |
| dc.title | McDonaldization of Yugoslavia/Serbia 1988-2008: Two Images of a Society (from Americanization to anti-Americanism) | sr |
| dc.type | bookPart | sr |
| dc.rights.license | ARR | sr |
| dc.rights.holder | Izdavač | sr |
| dc.citation.epage | 216 | |
| dc.citation.spage | 197 | |
| dc.identifier.rcub | https://hdl.handle.net/21.15107/rcub_reff_5610 | |
| dc.type.version | publishedVersion | sr |
