Rokenrol kao simbolički resurs

Abstract

Cilj ovog rada jeste razmatranje rokenrola kao simboličkog resursa za kreiranje imidža određene lokalne sredine. Shodno polaznoj tezi prema kojoj ovaj muzički fenomen, uprkos svom globalnom identitetu, poseduje i lokalne specifičnosti, pažnja je posvećena analizi percepcije i instrumentalizacije rokenrola u konkretnom lokalnom diskursu. Za primer su uzete dve inicijative pokrenute u Beogradu i Zagrebu, za imenovanje trga i ulice po muzičaru Milanu Mladenoviću, koji je vremenom zadobio status jedne od kultnih ličnosti jugoslovenskog rokenrola. Osnovne izvore korišćene u analizi čine relevantni novinski članci, kao i internet komentari tim povodom, na osnovu kojih su razmatrani argumenti pokretača inicijative, njenih pristalica, kao i oponenata.

The goal of this paper is the consideration of rock and roll as a symbolic resource for the creation of image of a certain local environment. In relation to the starting thesis according to which this musical phenomenon, despite its global identity, has its local specificities the attention was put on the analysis of perception and the instrumentalization of rock and roll in a concrete local discourse. The examples that were given relate to the two initiatives started in Belgrade and in Zagreb in order to name a square and a street after Milan Mladenović, who has achieved a cult status in Yugoslav rock and roll. The primary resources used in the analysis were news articles and comments made on the Internet on this occasion which were used to consider the arguments of the initiators of these ideas as well as its supporters and opponents.