Pavlović, Dušan

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  • Pavlović, Dušan (1)
Projects

Author's Bibliography

Selling Peace: How to Frame a Serbia/Kosovo Deal in a Referendum

Damnjanović, Kaja; Ejdus, Filip; Pavlović, Dušan; Tošković, Oliver

(Cambridge University Press, 2022) 

TY  - JOUR
AU  - Damnjanović, Kaja
AU  - Ejdus, Filip
AU  - Pavlović, Dušan
AU  - Tošković, Oliver
PY  - 2022
UR  - http://reff.f.bg.ac.rs/handle/123456789/4387
AB  - Are referendum campaigns involving issues about sovereignty more likely to succeed if framed in a positive rather than a negative way? We ran a survey on a hypothetical referendum on a peace agreement between Serbia and Kosovo to answer this question, and we experimentally simulated both positive and negative frames. We found that the positive campaign frame, i.e. one that contains an invitation to support a lasting peace in the Balkans, economic prosperity, Serbia’s path to EU integration, and the protection of the Serbian population and cultural heritage in Kosovo, is more appealing than the negative one, which focuses on avoiding the risk of failure. Our finding contradicts previous works that relied on the prospect theory to argue that negatively framed messages can attract more attention because people try to avoid adverse outcomes. To explain our findings, we argue that positive referendum campaigns are more effective than negative ones when the reference point is low due to attributive framing.
PB  - Cambridge University Press
T2  - Cambridge University Press
T1  - Selling Peace: How to Frame a Serbia/Kosovo Deal in a Referendum
EP  - 14
SP  - 1
DO  - 10.1017/nps.2022.61
ER  - 
@article{
author = "Damnjanović, Kaja and Ejdus, Filip and Pavlović, Dušan and Tošković, Oliver",
year = "2022",
abstract = "Are referendum campaigns involving issues about sovereignty more likely to succeed if framed in a positive rather than a negative way? We ran a survey on a hypothetical referendum on a peace agreement between Serbia and Kosovo to answer this question, and we experimentally simulated both positive and negative frames. We found that the positive campaign frame, i.e. one that contains an invitation to support a lasting peace in the Balkans, economic prosperity, Serbia’s path to EU integration, and the protection of the Serbian population and cultural heritage in Kosovo, is more appealing than the negative one, which focuses on avoiding the risk of failure. Our finding contradicts previous works that relied on the prospect theory to argue that negatively framed messages can attract more attention because people try to avoid adverse outcomes. To explain our findings, we argue that positive referendum campaigns are more effective than negative ones when the reference point is low due to attributive framing.",
publisher = "Cambridge University Press",
journal = "Cambridge University Press",
title = "Selling Peace: How to Frame a Serbia/Kosovo Deal in a Referendum",
pages = "14-1",
doi = "10.1017/nps.2022.61"
}
Damnjanović, K., Ejdus, F., Pavlović, D.,& Tošković, O.. (2022). Selling Peace: How to Frame a Serbia/Kosovo Deal in a Referendum. in Cambridge University Press
Cambridge University Press., 1-14.
https://doi.org/10.1017/nps.2022.61
Damnjanović K, Ejdus F, Pavlović D, Tošković O. Selling Peace: How to Frame a Serbia/Kosovo Deal in a Referendum. in Cambridge University Press. 2022;:1-14.
doi:10.1017/nps.2022.61 .
Damnjanović, Kaja, Ejdus, Filip, Pavlović, Dušan, Tošković, Oliver, "Selling Peace: How to Frame a Serbia/Kosovo Deal in a Referendum" in Cambridge University Press (2022):1-14,
https://doi.org/10.1017/nps.2022.61 . .
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