‘What is old and natural is harmless’: Traditional, complementary, and alternative medicine in online media
Конференцијски прилог (Објављена верзија)
Метаподаци
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Background: When the media does not adhere to reporting guidelines regarding traditional, complementary, and alternative medicine (TM/CAM), this may deceive or mislead consumers about the safety and efficacy of these practices. We analyzed whether Serbian online media adheres to reporting guidelines and described dominant psychological appeals used to promote TM/CAM. Methods: We conducted a content analysis of 182 articles from six news and six magazine websites, published July–December 2021. Findings: Biologically based treatments – predominantly herbal products – were the most common (205/289 practices). TM/CAM practices were claimed to improve general health (71/386 claims), as well as to alleviate respiratory problems, boost the immunity, and detox the body. The tone was overwhelmingly positive, with most of the positive articles (145/176) neglecting to disclose the potential harms of TM/CAM. Few articles provided a recommendation to speak with a healthcare provider (24/176). Artic...les tended to appeal to TM/CAM’s long tradition of use (115/176), naturalness (80/176), and convenience (72/176). They used vague pseudoscientific jargon (105/176) and failed to cite sources for the claims that TM/CAM use is supported by science (39/176). Discussion: Given that TM/CAM use may lead to harmful outcomes (such as adverse events, avoidance of official treatment or interaction with it), Serbian online media reports on TM/CAM are inadequate to assist consumers’ decision-making. Our findings highlight issues that need to be addressed towards ensuring more critical health reporting, and, ultimately, better informed TM/CAM consumption choices.
Кључне речи:
alternative medicine / complementary therapies / health communication / mass media / traditional medicineИзвор:
37th Annual Conference of the European Health Psychology Society, 4-8 September, 2023Финансирање / пројекти:
- Irrational mindset as a conceptual bridge from psychological dispositions to questionable health practices – REASON4HEALTH
URI
https://2023.ehps.net/wp-content/uploads/2023/09/EHPS_2023_Abstracts_UPLOAD.pdfhttp://reff.f.bg.ac.rs/handle/123456789/4878
Институција/група
Psihologija / PsychologyTY - CONF AU - Lazić, Aleksandra AU - Petrović, Marija AU - Branković, Marija AU - Žeželj, Iris PY - 2023 UR - https://2023.ehps.net/wp-content/uploads/2023/09/EHPS_2023_Abstracts_UPLOAD.pdf UR - http://reff.f.bg.ac.rs/handle/123456789/4878 AB - Background: When the media does not adhere to reporting guidelines regarding traditional, complementary, and alternative medicine (TM/CAM), this may deceive or mislead consumers about the safety and efficacy of these practices. We analyzed whether Serbian online media adheres to reporting guidelines and described dominant psychological appeals used to promote TM/CAM. Methods: We conducted a content analysis of 182 articles from six news and six magazine websites, published July–December 2021. Findings: Biologically based treatments – predominantly herbal products – were the most common (205/289 practices). TM/CAM practices were claimed to improve general health (71/386 claims), as well as to alleviate respiratory problems, boost the immunity, and detox the body. The tone was overwhelmingly positive, with most of the positive articles (145/176) neglecting to disclose the potential harms of TM/CAM. Few articles provided a recommendation to speak with a healthcare provider (24/176). Articles tended to appeal to TM/CAM’s long tradition of use (115/176), naturalness (80/176), and convenience (72/176). They used vague pseudoscientific jargon (105/176) and failed to cite sources for the claims that TM/CAM use is supported by science (39/176). Discussion: Given that TM/CAM use may lead to harmful outcomes (such as adverse events, avoidance of official treatment or interaction with it), Serbian online media reports on TM/CAM are inadequate to assist consumers’ decision-making. Our findings highlight issues that need to be addressed towards ensuring more critical health reporting, and, ultimately, better informed TM/CAM consumption choices. C3 - 37th Annual Conference of the European Health Psychology Society, 4-8 September T1 - ‘What is old and natural is harmless’: Traditional, complementary, and alternative medicine in online media DO - 10.17605/OSF.IO/8Y4TK ER -
@conference{ author = "Lazić, Aleksandra and Petrović, Marija and Branković, Marija and Žeželj, Iris", year = "2023", abstract = "Background: When the media does not adhere to reporting guidelines regarding traditional, complementary, and alternative medicine (TM/CAM), this may deceive or mislead consumers about the safety and efficacy of these practices. We analyzed whether Serbian online media adheres to reporting guidelines and described dominant psychological appeals used to promote TM/CAM. Methods: We conducted a content analysis of 182 articles from six news and six magazine websites, published July–December 2021. Findings: Biologically based treatments – predominantly herbal products – were the most common (205/289 practices). TM/CAM practices were claimed to improve general health (71/386 claims), as well as to alleviate respiratory problems, boost the immunity, and detox the body. The tone was overwhelmingly positive, with most of the positive articles (145/176) neglecting to disclose the potential harms of TM/CAM. Few articles provided a recommendation to speak with a healthcare provider (24/176). Articles tended to appeal to TM/CAM’s long tradition of use (115/176), naturalness (80/176), and convenience (72/176). They used vague pseudoscientific jargon (105/176) and failed to cite sources for the claims that TM/CAM use is supported by science (39/176). Discussion: Given that TM/CAM use may lead to harmful outcomes (such as adverse events, avoidance of official treatment or interaction with it), Serbian online media reports on TM/CAM are inadequate to assist consumers’ decision-making. Our findings highlight issues that need to be addressed towards ensuring more critical health reporting, and, ultimately, better informed TM/CAM consumption choices.", journal = "37th Annual Conference of the European Health Psychology Society, 4-8 September", title = "‘What is old and natural is harmless’: Traditional, complementary, and alternative medicine in online media", doi = "10.17605/OSF.IO/8Y4TK" }
Lazić, A., Petrović, M., Branković, M.,& Žeželj, I.. (2023). ‘What is old and natural is harmless’: Traditional, complementary, and alternative medicine in online media. in 37th Annual Conference of the European Health Psychology Society, 4-8 September. https://doi.org/10.17605/OSF.IO/8Y4TK
Lazić A, Petrović M, Branković M, Žeželj I. ‘What is old and natural is harmless’: Traditional, complementary, and alternative medicine in online media. in 37th Annual Conference of the European Health Psychology Society, 4-8 September. 2023;. doi:10.17605/OSF.IO/8Y4TK .
Lazić, Aleksandra, Petrović, Marija, Branković, Marija, Žeželj, Iris, "‘What is old and natural is harmless’: Traditional, complementary, and alternative medicine in online media" in 37th Annual Conference of the European Health Psychology Society, 4-8 September (2023), https://doi.org/10.17605/OSF.IO/8Y4TK . .