Horizontal Individualism for Mass Vaccination: A Qualitative Study of Covid-19 Vaccination in Serbia
Апстракт
Cultural orientation variables, particularly collectivism, have been shown to be related to COVID-19 pandemic protective behavior, including vaccination. The influence of collectivism might be particularly interesting in the Serbian context, considering the society has been transitioning from socialism to neoliberal capitalism. This study aimed to explore the argumentation young collectivists used in construing their vaccination attitudes, which might inform us on potentially more efficient communication strategies for promoting vaccination. Sixteen purposely sampled self-declared collectivists (aged 20-34, M = 27.71, 25% female) were asked to write about
their thoughts on vaccination and arguments for (not) taking the vaccine. Two-phased analysis was conducted. In the first step, we applied thematic analysis resulting in 12 semantic (5 collectivistic and 7 individualistic) and two latent themes (Janičić et al., in review). The most prominent finding was the frequent use of (horizonta...l) individualistic argumentation among self-declared collectivists while discussing the COVID-19 vaccination. This combination of collectivistic and individualistic argumentation was further explored through narrative analysis, which confirmed such inconsistencies in their narrations. Moreover, the analysis of emotional tone revealed anger toward those hesitant to vaccinate, as well as the practice of shaming them, which were interpreted as closely related to vertical collectivism but potentially harmful in promoting mass vaccination. On the contrary, understanding those who oppose vaccination was seen as an expression of horizontal individualism, possibly more beneficial for questioning opposing attitudes. Our findings challenge the superiority of collectivistic argumentation in the context of mass vaccination, which might be optimistic for predominantly individualistic, neoliberal societies.
Кључне речи:
horizontal individualism / vaccination / qualitative study / collectivism / neoliberalismИзвор:
Book of abstracts, 37th Annual Conference of the European Health Psychology Society, Bremen, Germany, 2023, 471-Издавач:
- European Health Psychology Society
Финансирање / пројекти:
- Čovek i društvo u vreme krize, finansiran od strane Filozofskog fakulteta
Институција/група
Psihologija / PsychologyTY - CONF AU - Janičić, Sonja AU - Ignjatović, Natalija AU - Vuletić, Teodora PY - 2023 UR - http://reff.f.bg.ac.rs/handle/123456789/5166 AB - Cultural orientation variables, particularly collectivism, have been shown to be related to COVID-19 pandemic protective behavior, including vaccination. The influence of collectivism might be particularly interesting in the Serbian context, considering the society has been transitioning from socialism to neoliberal capitalism. This study aimed to explore the argumentation young collectivists used in construing their vaccination attitudes, which might inform us on potentially more efficient communication strategies for promoting vaccination. Sixteen purposely sampled self-declared collectivists (aged 20-34, M = 27.71, 25% female) were asked to write about their thoughts on vaccination and arguments for (not) taking the vaccine. Two-phased analysis was conducted. In the first step, we applied thematic analysis resulting in 12 semantic (5 collectivistic and 7 individualistic) and two latent themes (Janičić et al., in review). The most prominent finding was the frequent use of (horizontal) individualistic argumentation among self-declared collectivists while discussing the COVID-19 vaccination. This combination of collectivistic and individualistic argumentation was further explored through narrative analysis, which confirmed such inconsistencies in their narrations. Moreover, the analysis of emotional tone revealed anger toward those hesitant to vaccinate, as well as the practice of shaming them, which were interpreted as closely related to vertical collectivism but potentially harmful in promoting mass vaccination. On the contrary, understanding those who oppose vaccination was seen as an expression of horizontal individualism, possibly more beneficial for questioning opposing attitudes. Our findings challenge the superiority of collectivistic argumentation in the context of mass vaccination, which might be optimistic for predominantly individualistic, neoliberal societies. PB - European Health Psychology Society C3 - Book of abstracts, 37th Annual Conference of the European Health Psychology Society, Bremen, Germany T1 - Horizontal Individualism for Mass Vaccination: A Qualitative Study of Covid-19 Vaccination in Serbia SP - 471 UR - https://hdl.handle.net/21.15107/rcub_reff_5166 ER -
@conference{ author = "Janičić, Sonja and Ignjatović, Natalija and Vuletić, Teodora", year = "2023", abstract = "Cultural orientation variables, particularly collectivism, have been shown to be related to COVID-19 pandemic protective behavior, including vaccination. The influence of collectivism might be particularly interesting in the Serbian context, considering the society has been transitioning from socialism to neoliberal capitalism. This study aimed to explore the argumentation young collectivists used in construing their vaccination attitudes, which might inform us on potentially more efficient communication strategies for promoting vaccination. Sixteen purposely sampled self-declared collectivists (aged 20-34, M = 27.71, 25% female) were asked to write about their thoughts on vaccination and arguments for (not) taking the vaccine. Two-phased analysis was conducted. In the first step, we applied thematic analysis resulting in 12 semantic (5 collectivistic and 7 individualistic) and two latent themes (Janičić et al., in review). The most prominent finding was the frequent use of (horizontal) individualistic argumentation among self-declared collectivists while discussing the COVID-19 vaccination. This combination of collectivistic and individualistic argumentation was further explored through narrative analysis, which confirmed such inconsistencies in their narrations. Moreover, the analysis of emotional tone revealed anger toward those hesitant to vaccinate, as well as the practice of shaming them, which were interpreted as closely related to vertical collectivism but potentially harmful in promoting mass vaccination. On the contrary, understanding those who oppose vaccination was seen as an expression of horizontal individualism, possibly more beneficial for questioning opposing attitudes. Our findings challenge the superiority of collectivistic argumentation in the context of mass vaccination, which might be optimistic for predominantly individualistic, neoliberal societies.", publisher = "European Health Psychology Society", journal = "Book of abstracts, 37th Annual Conference of the European Health Psychology Society, Bremen, Germany", title = "Horizontal Individualism for Mass Vaccination: A Qualitative Study of Covid-19 Vaccination in Serbia", pages = "471", url = "https://hdl.handle.net/21.15107/rcub_reff_5166" }
Janičić, S., Ignjatović, N.,& Vuletić, T.. (2023). Horizontal Individualism for Mass Vaccination: A Qualitative Study of Covid-19 Vaccination in Serbia. in Book of abstracts, 37th Annual Conference of the European Health Psychology Society, Bremen, Germany European Health Psychology Society., 471. https://hdl.handle.net/21.15107/rcub_reff_5166
Janičić S, Ignjatović N, Vuletić T. Horizontal Individualism for Mass Vaccination: A Qualitative Study of Covid-19 Vaccination in Serbia. in Book of abstracts, 37th Annual Conference of the European Health Psychology Society, Bremen, Germany. 2023;:471. https://hdl.handle.net/21.15107/rcub_reff_5166 .
Janičić, Sonja, Ignjatović, Natalija, Vuletić, Teodora, "Horizontal Individualism for Mass Vaccination: A Qualitative Study of Covid-19 Vaccination in Serbia" in Book of abstracts, 37th Annual Conference of the European Health Psychology Society, Bremen, Germany (2023):471, https://hdl.handle.net/21.15107/rcub_reff_5166 .