The Transformation in the Representation of Gender Roles in Animated Films: the Case of Disney Princesses
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Starting from the theories that prolong mayor influence of media as
the agency of socialization and criticism of gender representation in the media, in
this work we observed whether the image of women in Disney’s animated films
has changed during the time, and if so, in which way the change happened. Basic
dimensions of gender roles of the heroines that have been placed in one of the most influential franchises named Disney’s Princesses are described in the essay. More
precisely, all of the 12 animated films and 13 heroines that had been emerging from
1937 to 2013 were embraced in the analysis. During the research close attention
has been given to the activities heroines are committed to, communications they
make, their physical appearance, goals, and also the attitude towards marriage
and sexuality. The main finding is that the „oldest” heroines (those who appeared
between 1937 and 1959) are represented in accordance with the expectations of
the patriarchal culture of t...he period (an obedient and a hardworking woman,
excluded from a society, with getting married as her only life goal), while the latter
princesses are presented in a highly different manner, being independent, educated
and rebellious. Also the analysis showed that with the princesses that made
appearance during the last decade, various trends have appeared. It turned out
that some of them have chosen the road of emancipation while the other ones show
indications of retraditionalization.
Ključne reči:
gender roles / gender representation / socialization / media / mass cultureIzvor:
Sociologija, 2016, 58, 1, 86-112Izdavač:
- Sociološko udruženje Srbije i Crne Gore, Beograd i Univerzitet u Beogradu - Filozofski fakultet - Institut za sociološka istraživanja, Beograd
Institucija/grupa
Sociologija / SociologyTY - JOUR AU - Radović, Selena AU - Radulović, Mladen PY - 2016 UR - http://reff.f.bg.ac.rs/handle/123456789/5897 AB - Starting from the theories that prolong mayor influence of media as the agency of socialization and criticism of gender representation in the media, in this work we observed whether the image of women in Disney’s animated films has changed during the time, and if so, in which way the change happened. Basic dimensions of gender roles of the heroines that have been placed in one of the most influential franchises named Disney’s Princesses are described in the essay. More precisely, all of the 12 animated films and 13 heroines that had been emerging from 1937 to 2013 were embraced in the analysis. During the research close attention has been given to the activities heroines are committed to, communications they make, their physical appearance, goals, and also the attitude towards marriage and sexuality. The main finding is that the „oldest” heroines (those who appeared between 1937 and 1959) are represented in accordance with the expectations of the patriarchal culture of the period (an obedient and a hardworking woman, excluded from a society, with getting married as her only life goal), while the latter princesses are presented in a highly different manner, being independent, educated and rebellious. Also the analysis showed that with the princesses that made appearance during the last decade, various trends have appeared. It turned out that some of them have chosen the road of emancipation while the other ones show indications of retraditionalization. PB - Sociološko udruženje Srbije i Crne Gore, Beograd i Univerzitet u Beogradu - Filozofski fakultet - Institut za sociološka istraživanja, Beograd T2 - Sociologija T1 - The Transformation in the Representation of Gender Roles in Animated Films: the Case of Disney Princesses EP - 112 IS - 1 SP - 86 VL - 58 DO - 10.2298/SOC1601086R ER -
@article{ author = "Radović, Selena and Radulović, Mladen", year = "2016", abstract = "Starting from the theories that prolong mayor influence of media as the agency of socialization and criticism of gender representation in the media, in this work we observed whether the image of women in Disney’s animated films has changed during the time, and if so, in which way the change happened. Basic dimensions of gender roles of the heroines that have been placed in one of the most influential franchises named Disney’s Princesses are described in the essay. More precisely, all of the 12 animated films and 13 heroines that had been emerging from 1937 to 2013 were embraced in the analysis. During the research close attention has been given to the activities heroines are committed to, communications they make, their physical appearance, goals, and also the attitude towards marriage and sexuality. The main finding is that the „oldest” heroines (those who appeared between 1937 and 1959) are represented in accordance with the expectations of the patriarchal culture of the period (an obedient and a hardworking woman, excluded from a society, with getting married as her only life goal), while the latter princesses are presented in a highly different manner, being independent, educated and rebellious. Also the analysis showed that with the princesses that made appearance during the last decade, various trends have appeared. It turned out that some of them have chosen the road of emancipation while the other ones show indications of retraditionalization.", publisher = "Sociološko udruženje Srbije i Crne Gore, Beograd i Univerzitet u Beogradu - Filozofski fakultet - Institut za sociološka istraživanja, Beograd", journal = "Sociologija", title = "The Transformation in the Representation of Gender Roles in Animated Films: the Case of Disney Princesses", pages = "112-86", number = "1", volume = "58", doi = "10.2298/SOC1601086R" }
Radović, S.,& Radulović, M.. (2016). The Transformation in the Representation of Gender Roles in Animated Films: the Case of Disney Princesses. in Sociologija Sociološko udruženje Srbije i Crne Gore, Beograd i Univerzitet u Beogradu - Filozofski fakultet - Institut za sociološka istraživanja, Beograd., 58(1), 86-112. https://doi.org/10.2298/SOC1601086R
Radović S, Radulović M. The Transformation in the Representation of Gender Roles in Animated Films: the Case of Disney Princesses. in Sociologija. 2016;58(1):86-112. doi:10.2298/SOC1601086R .
Radović, Selena, Radulović, Mladen, "The Transformation in the Representation of Gender Roles in Animated Films: the Case of Disney Princesses" in Sociologija, 58, no. 1 (2016):86-112, https://doi.org/10.2298/SOC1601086R . .