TY  - CONF
AU  - Mojović Zdravković, Kristina
AU  - Serafijanović, Ana
AU  - Živanov, Nevena
AU  - Mašković-Đeri, Teodora
PY  - 2024
UR  - http://reff.f.bg.ac.rs/handle/123456789/6334
AB  - Adolescents, often referred to as digital natives, navigate a world where virtual connections
coexist with face-to-face interactions. Social networks have become an integral aspect of their
socialization process, providing them with platforms to connect, share content, and
communicate. In this study, we wanted to explore why Serbian adolescents use social media
and what they consider the advantage of online communication compared to communicating
face-to-face. In total, 405 high-school students participated in research by filling out online
questionnaire, and 391 (64% female, Mage = 16, SDage = 1.4) reported using social network sites
(SNSs). All of them answered open-ended questions about their behaviour on SNSs and
described the reasons for preferences made in choosing a particular SNS. Results showed that
Serbian adolescents are, on average, active on four different SNS (M = 4.21, SD = 2.12), they
most often communicate with their friends (91.6%) and romantic partners (4.2%), and 81% of
them had their first SN profile by the age of 12. The most popular SNSs among them are
Instagram (97.2% reported having a profile on this SN), TikTok (65.2%), Facebook (51.4%)
and Snapchat (46.5%). An inductive qualitative content analysis assessed the main reasons for
using their favourite (and most often used) SNS. Overall, we identified six main categories of
reasons i.e. factors influencing social media usage: (1) social interaction (e.g. staying in
contact, feeling of belonging, communication; 53.2%); (2) content (interesting, educational,
sphere of interest; 37.6%); (3) specific (primarily technical) characteristics of that SNS (16%),
(4) search for information and inspiration (7.4%), (5) boredom (2.8%) and (6) escaping or
distraction from problems (0.8%). Discussing the results, we compared them to previous results
about the internet behaviour of Serbian children.
C3  - Book of Abstracts, XXX Empirical Studies in Psychology, Belgrade, Republic of Serbia
T1  - Reveling the factors influencing social media usage in Serbian youth
SP  - 80
UR  - https://hdl.handle.net/21.15107/rcub_reff_6334
ER  - 

@conference{
author = "Mojović Zdravković, Kristina and Serafijanović, Ana and Živanov, Nevena and Mašković-Đeri, Teodora",
year = "2024",
abstract = "Adolescents, often referred to as digital natives, navigate a world where virtual connections
coexist with face-to-face interactions. Social networks have become an integral aspect of their
socialization process, providing them with platforms to connect, share content, and
communicate. In this study, we wanted to explore why Serbian adolescents use social media
and what they consider the advantage of online communication compared to communicating
face-to-face. In total, 405 high-school students participated in research by filling out online
questionnaire, and 391 (64% female, Mage = 16, SDage = 1.4) reported using social network sites
(SNSs). All of them answered open-ended questions about their behaviour on SNSs and
described the reasons for preferences made in choosing a particular SNS. Results showed that
Serbian adolescents are, on average, active on four different SNS (M = 4.21, SD = 2.12), they
most often communicate with their friends (91.6%) and romantic partners (4.2%), and 81% of
them had their first SN profile by the age of 12. The most popular SNSs among them are
Instagram (97.2% reported having a profile on this SN), TikTok (65.2%), Facebook (51.4%)
and Snapchat (46.5%). An inductive qualitative content analysis assessed the main reasons for
using their favourite (and most often used) SNS. Overall, we identified six main categories of
reasons i.e. factors influencing social media usage: (1) social interaction (e.g. staying in
contact, feeling of belonging, communication; 53.2%); (2) content (interesting, educational,
sphere of interest; 37.6%); (3) specific (primarily technical) characteristics of that SNS (16%),
(4) search for information and inspiration (7.4%), (5) boredom (2.8%) and (6) escaping or
distraction from problems (0.8%). Discussing the results, we compared them to previous results
about the internet behaviour of Serbian children.",
journal = "Book of Abstracts, XXX Empirical Studies in Psychology, Belgrade, Republic of Serbia",
title = "Reveling the factors influencing social media usage in Serbian youth",
pages = "80",
url = "https://hdl.handle.net/21.15107/rcub_reff_6334"
}

Mojović Zdravković, K., Serafijanović, A., Živanov, N.,& Mašković-Đeri, T.. (2024). Reveling the factors influencing social media usage in Serbian youth. in Book of Abstracts, XXX Empirical Studies in Psychology, Belgrade, Republic of Serbia, 80.
https://hdl.handle.net/21.15107/rcub_reff_6334

Mojović Zdravković K, Serafijanović A, Živanov N, Mašković-Đeri T. Reveling the factors influencing social media usage in Serbian youth. in Book of Abstracts, XXX Empirical Studies in Psychology, Belgrade, Republic of Serbia. 2024;:80.
https://hdl.handle.net/21.15107/rcub_reff_6334 .

Mojović Zdravković, Kristina, Serafijanović, Ana, Živanov, Nevena, Mašković-Đeri, Teodora, "Reveling the factors influencing social media usage in Serbian youth" in Book of Abstracts, XXX Empirical Studies in Psychology, Belgrade, Republic of Serbia (2024):80,
https://hdl.handle.net/21.15107/rcub_reff_6334 .