Arhitektura Moderne u funkciji promocije Beograda

Abstract

U ovom radu ističe se značaj brendiranja grada za savremeni razvoj. Analizira se uloga arhitekture moderne u stvaranju prepoznatljivog izgleda Beograda. U prvom delu rada razmatraju se karakteristike modernizma i njegove specifičnosti u Beogradu sa posebnim osvrtom na Novi Beograd, a nakon toga, u drugom delu rada izvršena je analiza dokumenata koji treba da usmeravaju budući razvoj grada.

This paper emphasizes the importance of city branding for its development. We analyze the role of architecture of Moderna in creating the image of Belgrade. The first part of the paper points out the characteristics of Modernism and its specific traits in Belgrade. More attention has been payed to planning and construction of New Belgrade during the socialist period, because at that time Modernism was dominant. Afterwards, we analyze the documents which should direct future development of the city.