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Test implicitnih asocijacija: Teorijske i metodološke osnove

Implicit association test: Theoretical and methodological background

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Authors
Žeželj, Iris
Lazarević, Ljiljana
Pavlović, M.
Article (Published version)
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Abstract
Over the last two decades, there has been a rapid increase in usage of implicit measurement in domains of social cognition and psychology of individual differences, in addition to explicit self-report measures. Implicit measurement techniques can be utilized to estimate psychological constructs without asking subjects to produce direct verbal reports. Therefore, they are considered as a potential solution to some of the problems that emerge when explicit measures are being used (e.g. tendencies towards socially desirable self-presentation or attitude simulation). In this paper, theoretical and methodological bases are presented along with one of the currently most popular and empirically and methodologically, most grounded implicit technique - Implicit Association Test (IAT). The concept of implicit measurement and nature of processes that underlie implicit techniques (i.e. automatic processes) are analyzed. Structure and fundamental principles of the IAT design are discussed, includin...g questions of defining the object of measurement and choosing proper stimuli. Furthermore, metrical characteristics of the IAT are presented, with special reference to the relationship between implicit and corresponding explicit measures. Moreover, the possibility of faking the IAT effects is discussed. At the end, advantages and drawbacks of both implicit measurement and IAT are reconsidered and it is pointed out on which occasions measuring psychological constructs in this indirect and relatively complicated manner (that implicit measurement implies) could be appropriate.

Keywords:
Implicit techniques / Implicit measurement of personality / Implicit measurement of attitudes / Implicit Association Test (IAT) / Automatic processes
Source:
Psihologijske Teme, 2010, 19, 1, 45-69
Publisher:
  • University of Rijeka

ISSN: 1332-0742

Scopus: 2-s2.0-77954961369
[ Google Scholar ]
1
Handle
https://hdl.handle.net/21.15107/rcub_reff_1133
URI
http://reff.f.bg.ac.rs/handle/123456789/1133
Collections
  • Radovi istraživača / Researcher's publications - Institut za psihologiju
  • Radovi istraživača / Researcher's publications - Odeljenje za psihologiju
Institution/Community
Psihologija / Psychology
TY  - JOUR
AU  - Žeželj, Iris
AU  - Lazarević, Ljiljana
AU  - Pavlović, M.
PY  - 2010
UR  - http://reff.f.bg.ac.rs/handle/123456789/1133
AB  - Over the last two decades, there has been a rapid increase in usage of implicit measurement in domains of social cognition and psychology of individual differences, in addition to explicit self-report measures. Implicit measurement techniques can be utilized to estimate psychological constructs without asking subjects to produce direct verbal reports. Therefore, they are considered as a potential solution to some of the problems that emerge when explicit measures are being used (e.g. tendencies towards socially desirable self-presentation or attitude simulation). In this paper, theoretical and methodological bases are presented along with one of the currently most popular and empirically and methodologically, most grounded implicit technique - Implicit Association Test (IAT). The concept of implicit measurement and nature of processes that underlie implicit techniques (i.e. automatic processes) are analyzed. Structure and fundamental principles of the IAT design are discussed, including questions of defining the object of measurement and choosing proper stimuli. Furthermore, metrical characteristics of the IAT are presented, with special reference to the relationship between implicit and corresponding explicit measures. Moreover, the possibility of faking the IAT effects is discussed. At the end, advantages and drawbacks of both implicit measurement and IAT are reconsidered and it is pointed out on which occasions measuring psychological constructs in this indirect and relatively complicated manner (that implicit measurement implies) could be appropriate.
PB  - University of Rijeka
T2  - Psihologijske Teme
T1  - Test implicitnih asocijacija: Teorijske i metodološke osnove
T1  - Implicit association test: Theoretical and methodological background
EP  - 69
IS  - 1
SP  - 45
VL  - 19
UR  - https://hdl.handle.net/21.15107/rcub_reff_1133
ER  - 
@article{
author = "Žeželj, Iris and Lazarević, Ljiljana and Pavlović, M.",
year = "2010",
abstract = "Over the last two decades, there has been a rapid increase in usage of implicit measurement in domains of social cognition and psychology of individual differences, in addition to explicit self-report measures. Implicit measurement techniques can be utilized to estimate psychological constructs without asking subjects to produce direct verbal reports. Therefore, they are considered as a potential solution to some of the problems that emerge when explicit measures are being used (e.g. tendencies towards socially desirable self-presentation or attitude simulation). In this paper, theoretical and methodological bases are presented along with one of the currently most popular and empirically and methodologically, most grounded implicit technique - Implicit Association Test (IAT). The concept of implicit measurement and nature of processes that underlie implicit techniques (i.e. automatic processes) are analyzed. Structure and fundamental principles of the IAT design are discussed, including questions of defining the object of measurement and choosing proper stimuli. Furthermore, metrical characteristics of the IAT are presented, with special reference to the relationship between implicit and corresponding explicit measures. Moreover, the possibility of faking the IAT effects is discussed. At the end, advantages and drawbacks of both implicit measurement and IAT are reconsidered and it is pointed out on which occasions measuring psychological constructs in this indirect and relatively complicated manner (that implicit measurement implies) could be appropriate.",
publisher = "University of Rijeka",
journal = "Psihologijske Teme",
title = "Test implicitnih asocijacija: Teorijske i metodološke osnove, Implicit association test: Theoretical and methodological background",
pages = "69-45",
number = "1",
volume = "19",
url = "https://hdl.handle.net/21.15107/rcub_reff_1133"
}
Žeželj, I., Lazarević, L.,& Pavlović, M.. (2010). Test implicitnih asocijacija: Teorijske i metodološke osnove. in Psihologijske Teme
University of Rijeka., 19(1), 45-69.
https://hdl.handle.net/21.15107/rcub_reff_1133
Žeželj I, Lazarević L, Pavlović M. Test implicitnih asocijacija: Teorijske i metodološke osnove. in Psihologijske Teme. 2010;19(1):45-69.
https://hdl.handle.net/21.15107/rcub_reff_1133 .
Žeželj, Iris, Lazarević, Ljiljana, Pavlović, M., "Test implicitnih asocijacija: Teorijske i metodološke osnove" in Psihologijske Teme, 19, no. 1 (2010):45-69,
https://hdl.handle.net/21.15107/rcub_reff_1133 .

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