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Kulturni dodiri u bankarskom sektoru Srbije - primer Rajfajzen banke

Cultural encounters in the banking sector of Serbia: The case of Raiffeisenbank

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2011
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Pešić, Jelena
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Abstract
Osnovni cilj studije je ispitivanje kulturnog šoka, razlika i sukoba koji nastaju u okviru Rajfajzen banke između aktera koji pripadaju različitim nacionalnim kulturama, austrijskoj i srpskoj, a koji se, uslovno, tretiraju kao predstavnici dva modela karakteristična za 'Zapadna', odnosno 'Istočna' društva. Fokus istraživanja je bio na elementima organizacione kulture, a pre svega na odnosima koji se uspostavljaju na horizontalnoj i vertikalnoj ravni, tipu vođstva, stepenu formalizacije procedura i radnih zadataka, ali i na nekim od elemenata kulture rada, karakterističnim za dva društva. Posebno je ispitivana uloga kulturnih medijatora, čija se funkcija ogleda u posredovanju pri prilagođavanju predstavnika lokalne nacionalne kulture na novine koje donosi organizaciona kultura 'uvezena' spolja, ali i pri adaptaciji stranaca na karakteristike lokalne kulture. Studija slučaja obuhvata kratak istorijat rada Rajfajzen banke u Srbiji, analizu pisanih dokumenata, te dubinske intervjue s akter...ima koji se smatraju tipičnim za ispitivane oblike kulturnih kontakata.

This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of 'Western' and 'Eastern' cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises... a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as 'typical' in the examined cultural encounters.

Keywords:
Srbija / organizaciona kultura / nacionalna kultura / kulturni šok / kulturni medijatori / bankarski sektor / Serbia / organizational culture / national culture / cultural shock / cultural mediators / banking sector
Source:
Etnoantropološki problemi, 2011, 6, 1, 23-54
Publisher:
  • Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju, Beograd
Funding / projects:
  • Challenges of New Social Integration in Serbia: Concepts and Actors (RS-179035)

DOI: 10.21301/eap.v6i1.1

ISSN: 0353-1589

[ Google Scholar ]
URI
http://reff.f.bg.ac.rs/handle/123456789/1244
Collections
  • Radovi istraživača / Researcher's publications - Odeljenje za sociologiju
Institution/Community
Sociologija / Sociology
TY  - JOUR
AU  - Pešić, Jelena
PY  - 2011
UR  - http://reff.f.bg.ac.rs/handle/123456789/1244
AB  - Osnovni cilj studije je ispitivanje kulturnog šoka, razlika i sukoba koji nastaju u okviru Rajfajzen banke između aktera koji pripadaju različitim nacionalnim kulturama, austrijskoj i srpskoj, a koji se, uslovno, tretiraju kao predstavnici dva modela karakteristična za 'Zapadna', odnosno 'Istočna' društva. Fokus istraživanja je bio na elementima organizacione kulture, a pre svega na odnosima koji se uspostavljaju na horizontalnoj i vertikalnoj ravni, tipu vođstva, stepenu formalizacije procedura i radnih zadataka, ali i na nekim od elemenata kulture rada, karakterističnim za dva društva. Posebno je ispitivana uloga kulturnih medijatora, čija se funkcija ogleda u posredovanju pri prilagođavanju predstavnika lokalne nacionalne kulture na novine koje donosi organizaciona kultura 'uvezena' spolja, ali i pri adaptaciji stranaca na karakteristike lokalne kulture. Studija slučaja obuhvata kratak istorijat rada Rajfajzen banke u Srbiji, analizu pisanih dokumenata, te dubinske intervjue s akterima koji se smatraju tipičnim za ispitivane oblike kulturnih kontakata.
AB  - This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of 'Western' and 'Eastern' cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as 'typical' in the examined cultural encounters.
PB  - Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju, Beograd
T2  - Etnoantropološki problemi
T1  - Kulturni dodiri u bankarskom sektoru Srbije - primer Rajfajzen banke
T1  - Cultural encounters in the banking sector of Serbia: The case of Raiffeisenbank
EP  - 54
IS  - 1
SP  - 23
VL  - 6
DO  - 10.21301/eap.v6i1.1
ER  - 
@article{
author = "Pešić, Jelena",
year = "2011",
abstract = "Osnovni cilj studije je ispitivanje kulturnog šoka, razlika i sukoba koji nastaju u okviru Rajfajzen banke između aktera koji pripadaju različitim nacionalnim kulturama, austrijskoj i srpskoj, a koji se, uslovno, tretiraju kao predstavnici dva modela karakteristična za 'Zapadna', odnosno 'Istočna' društva. Fokus istraživanja je bio na elementima organizacione kulture, a pre svega na odnosima koji se uspostavljaju na horizontalnoj i vertikalnoj ravni, tipu vođstva, stepenu formalizacije procedura i radnih zadataka, ali i na nekim od elemenata kulture rada, karakterističnim za dva društva. Posebno je ispitivana uloga kulturnih medijatora, čija se funkcija ogleda u posredovanju pri prilagođavanju predstavnika lokalne nacionalne kulture na novine koje donosi organizaciona kultura 'uvezena' spolja, ali i pri adaptaciji stranaca na karakteristike lokalne kulture. Studija slučaja obuhvata kratak istorijat rada Rajfajzen banke u Srbiji, analizu pisanih dokumenata, te dubinske intervjue s akterima koji se smatraju tipičnim za ispitivane oblike kulturnih kontakata., This paper aims to examine the existence of cultural shock, differences and conflicts inside Raiffeisenbank, between personnel belonging to two national cultures (Austrian and Serbian), which could, conditionally, be regarded as representatives of 'Western' and 'Eastern' cultural models. The focus of the research was on elements of organizational culture, such as horizontal and vertical relationships, the type of leadership, the extent of formalization of procedures and work tasks, the types of motivations for different parties, but also on certain elements of work cultures (e.g., the respect of time limits, attitude toward extended working hours, etc.). Specific focus was placed on the role of cultural mediators, whose function was to mediate in the process of adaptation by the representatives of local national culture to novelties in the organizational culture imported from the outside, but also in the process of adaptation by foreigners to the local culture. The case study comprises a short history of Raiffeisenbank, analysis of written documents, and in depth interviews with individuals who could be regarded as 'typical' in the examined cultural encounters.",
publisher = "Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju, Beograd",
journal = "Etnoantropološki problemi",
title = "Kulturni dodiri u bankarskom sektoru Srbije - primer Rajfajzen banke, Cultural encounters in the banking sector of Serbia: The case of Raiffeisenbank",
pages = "54-23",
number = "1",
volume = "6",
doi = "10.21301/eap.v6i1.1"
}
Pešić, J.. (2011). Kulturni dodiri u bankarskom sektoru Srbije - primer Rajfajzen banke. in Etnoantropološki problemi
Univerzitet u Beogradu - Filozofski fakultet - Odeljenje za etnologiju i antropologiju, Beograd., 6(1), 23-54.
https://doi.org/10.21301/eap.v6i1.1
Pešić J. Kulturni dodiri u bankarskom sektoru Srbije - primer Rajfajzen banke. in Etnoantropološki problemi. 2011;6(1):23-54.
doi:10.21301/eap.v6i1.1 .
Pešić, Jelena, "Kulturni dodiri u bankarskom sektoru Srbije - primer Rajfajzen banke" in Etnoantropološki problemi, 6, no. 1 (2011):23-54,
https://doi.org/10.21301/eap.v6i1.1 . .

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