Automatic processes in aesthetic judgment: Insights from the implicit association test
Abstract
This study employed the Implicit Association Test (IAT) with aim to examine the nature of automatic aesthetic judgment. The main hypothesis was that basic hedonic tone of artwork is one of important factors influencing automatic aesthetic evaluation. We conducted two experiments in which we varied hedonic valence of paintings of figural (Experiment 1) and abstract art (Experiment 2), measured participants' implicit association between these paintings and evaluative attribute dimension via IAT and registered their explicit judgments of paintings' hedonic tone. In both experiments we found that participants were significantly faster in those dual-categorization tasks in the IAT where preselected hedonically 'positive' paintings were paired with the positive attributes and hedonically 'negative' ones with the negative attributes than the other way around. We additionally found that explicit assessments of the hedonic tone were substantially related to the individual IAT effects in the cas...e of abstract art, but not in the case of figural art. Implications of these findings are discussed.
Keywords:
paintings / Implicit Association Test (IAT) / automatic processes / aesthetic judgmentSource:
Psihologija, 2012, 45, 4, 377-393Publisher:
- Društvo psihologa Srbije, Beograd
Funding / projects:
- Identification, measurement and development of the cognitive and emotional competences important for a Europe-oriented society (RS-179018)
- Fundamental cognitive processes and functions (RS-179033)
DOI: 10.2298/PSI1204377P
ISSN: 0048-5705
WoS: 000312934900001
Scopus: 2-s2.0-84872519491
Institution/Community
Psihologija / PsychologyTY - JOUR AU - Pavlović, Maša AU - Marković, Slobodan PY - 2012 UR - http://reff.f.bg.ac.rs/handle/123456789/1506 AB - This study employed the Implicit Association Test (IAT) with aim to examine the nature of automatic aesthetic judgment. The main hypothesis was that basic hedonic tone of artwork is one of important factors influencing automatic aesthetic evaluation. We conducted two experiments in which we varied hedonic valence of paintings of figural (Experiment 1) and abstract art (Experiment 2), measured participants' implicit association between these paintings and evaluative attribute dimension via IAT and registered their explicit judgments of paintings' hedonic tone. In both experiments we found that participants were significantly faster in those dual-categorization tasks in the IAT where preselected hedonically 'positive' paintings were paired with the positive attributes and hedonically 'negative' ones with the negative attributes than the other way around. We additionally found that explicit assessments of the hedonic tone were substantially related to the individual IAT effects in the case of abstract art, but not in the case of figural art. Implications of these findings are discussed. PB - Društvo psihologa Srbije, Beograd T2 - Psihologija T1 - Automatic processes in aesthetic judgment: Insights from the implicit association test EP - 393 IS - 4 SP - 377 VL - 45 DO - 10.2298/PSI1204377P ER -
@article{ author = "Pavlović, Maša and Marković, Slobodan", year = "2012", abstract = "This study employed the Implicit Association Test (IAT) with aim to examine the nature of automatic aesthetic judgment. The main hypothesis was that basic hedonic tone of artwork is one of important factors influencing automatic aesthetic evaluation. We conducted two experiments in which we varied hedonic valence of paintings of figural (Experiment 1) and abstract art (Experiment 2), measured participants' implicit association between these paintings and evaluative attribute dimension via IAT and registered their explicit judgments of paintings' hedonic tone. In both experiments we found that participants were significantly faster in those dual-categorization tasks in the IAT where preselected hedonically 'positive' paintings were paired with the positive attributes and hedonically 'negative' ones with the negative attributes than the other way around. We additionally found that explicit assessments of the hedonic tone were substantially related to the individual IAT effects in the case of abstract art, but not in the case of figural art. Implications of these findings are discussed.", publisher = "Društvo psihologa Srbije, Beograd", journal = "Psihologija", title = "Automatic processes in aesthetic judgment: Insights from the implicit association test", pages = "393-377", number = "4", volume = "45", doi = "10.2298/PSI1204377P" }
Pavlović, M.,& Marković, S.. (2012). Automatic processes in aesthetic judgment: Insights from the implicit association test. in Psihologija Društvo psihologa Srbije, Beograd., 45(4), 377-393. https://doi.org/10.2298/PSI1204377P
Pavlović M, Marković S. Automatic processes in aesthetic judgment: Insights from the implicit association test. in Psihologija. 2012;45(4):377-393. doi:10.2298/PSI1204377P .
Pavlović, Maša, Marković, Slobodan, "Automatic processes in aesthetic judgment: Insights from the implicit association test" in Psihologija, 45, no. 4 (2012):377-393, https://doi.org/10.2298/PSI1204377P . .