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When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect

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Authors
Bizer, George Y.
Žeželj, Iris
Luguri, Jamie B.
Article (Published version)
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Abstract
Prior research has demonstrated the valence-framing effect, in which leading people to frame a preference negatively (e.g., I oppose Romney') yields stronger attitudes than does leading people to frame that same preference positively (e.g., I support Obama'). Three studies tested whether or not depth of processing (as operationalized by manipulations of motivation and ability to cognitively process) moderate the effect. The valence-framing effect was replicated, such that opposers manifested stronger attitudes than did supporters, but only when attitudes were relevant to the participants (Experiments 1 and 3), and when participants were not under cognitive load (Experiment 2). Our results thus identify depth of processing as an important moderator of the valence-framing effect and provide potential insight into the effect's mechanism.
Source:
British Journal of Social Psychology, 2013, 52, 1, 191-201
Publisher:
  • Wiley, Hoboken

DOI: 10.1111/bjso.12014

ISSN: 0144-6665

PubMed: 23083131

WoS: 000316272600012

Scopus: 2-s2.0-84874998819
[ Google Scholar ]
2
1
URI
http://reff.f.bg.ac.rs/handle/123456789/1624
Collections
  • Radovi istraživača / Researcher's publications - Odeljenje za psihologiju
Institution/Community
Psihologija / Psychology
TY  - JOUR
AU  - Bizer, George Y.
AU  - Žeželj, Iris
AU  - Luguri, Jamie B.
PY  - 2013
UR  - http://reff.f.bg.ac.rs/handle/123456789/1624
AB  - Prior research has demonstrated the valence-framing effect, in which leading people to frame a preference negatively (e.g., I oppose Romney') yields stronger attitudes than does leading people to frame that same preference positively (e.g., I support Obama'). Three studies tested whether or not depth of processing (as operationalized by manipulations of motivation and ability to cognitively process) moderate the effect. The valence-framing effect was replicated, such that opposers manifested stronger attitudes than did supporters, but only when attitudes were relevant to the participants (Experiments 1 and 3), and when participants were not under cognitive load (Experiment 2). Our results thus identify depth of processing as an important moderator of the valence-framing effect and provide potential insight into the effect's mechanism.
PB  - Wiley, Hoboken
T2  - British Journal of Social Psychology
T1  - When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect
EP  - 201
IS  - 1
SP  - 191
VL  - 52
DO  - 10.1111/bjso.12014
ER  - 
@article{
author = "Bizer, George Y. and Žeželj, Iris and Luguri, Jamie B.",
year = "2013",
abstract = "Prior research has demonstrated the valence-framing effect, in which leading people to frame a preference negatively (e.g., I oppose Romney') yields stronger attitudes than does leading people to frame that same preference positively (e.g., I support Obama'). Three studies tested whether or not depth of processing (as operationalized by manipulations of motivation and ability to cognitively process) moderate the effect. The valence-framing effect was replicated, such that opposers manifested stronger attitudes than did supporters, but only when attitudes were relevant to the participants (Experiments 1 and 3), and when participants were not under cognitive load (Experiment 2). Our results thus identify depth of processing as an important moderator of the valence-framing effect and provide potential insight into the effect's mechanism.",
publisher = "Wiley, Hoboken",
journal = "British Journal of Social Psychology",
title = "When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect",
pages = "201-191",
number = "1",
volume = "52",
doi = "10.1111/bjso.12014"
}
Bizer, G. Y., Žeželj, I.,& Luguri, J. B.. (2013). When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect. in British Journal of Social Psychology
Wiley, Hoboken., 52(1), 191-201.
https://doi.org/10.1111/bjso.12014
Bizer GY, Žeželj I, Luguri JB. When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect. in British Journal of Social Psychology. 2013;52(1):191-201.
doi:10.1111/bjso.12014 .
Bizer, George Y., Žeželj, Iris, Luguri, Jamie B., "When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect" in British Journal of Social Psychology, 52, no. 1 (2013):191-201,
https://doi.org/10.1111/bjso.12014 . .

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