When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect
Apstrakt
Prior research has demonstrated the valence-framing effect, in which leading people to frame a preference negatively (e.g., I oppose Romney') yields stronger attitudes than does leading people to frame that same preference positively (e.g., I support Obama'). Three studies tested whether or not depth of processing (as operationalized by manipulations of motivation and ability to cognitively process) moderate the effect. The valence-framing effect was replicated, such that opposers manifested stronger attitudes than did supporters, but only when attitudes were relevant to the participants (Experiments 1 and 3), and when participants were not under cognitive load (Experiment 2). Our results thus identify depth of processing as an important moderator of the valence-framing effect and provide potential insight into the effect's mechanism.
Izvor:
British Journal of Social Psychology, 2013, 52, 1, 191-201Izdavač:
- Wiley, Hoboken
DOI: 10.1111/bjso.12014
ISSN: 0144-6665
PubMed: 23083131
WoS: 000316272600012
Scopus: 2-s2.0-84874998819
Institucija/grupa
Psihologija / PsychologyTY - JOUR AU - Bizer, George Y. AU - Žeželj, Iris AU - Luguri, Jamie B. PY - 2013 UR - http://reff.f.bg.ac.rs/handle/123456789/1624 AB - Prior research has demonstrated the valence-framing effect, in which leading people to frame a preference negatively (e.g., I oppose Romney') yields stronger attitudes than does leading people to frame that same preference positively (e.g., I support Obama'). Three studies tested whether or not depth of processing (as operationalized by manipulations of motivation and ability to cognitively process) moderate the effect. The valence-framing effect was replicated, such that opposers manifested stronger attitudes than did supporters, but only when attitudes were relevant to the participants (Experiments 1 and 3), and when participants were not under cognitive load (Experiment 2). Our results thus identify depth of processing as an important moderator of the valence-framing effect and provide potential insight into the effect's mechanism. PB - Wiley, Hoboken T2 - British Journal of Social Psychology T1 - When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect EP - 201 IS - 1 SP - 191 VL - 52 DO - 10.1111/bjso.12014 ER -
@article{ author = "Bizer, George Y. and Žeželj, Iris and Luguri, Jamie B.", year = "2013", abstract = "Prior research has demonstrated the valence-framing effect, in which leading people to frame a preference negatively (e.g., I oppose Romney') yields stronger attitudes than does leading people to frame that same preference positively (e.g., I support Obama'). Three studies tested whether or not depth of processing (as operationalized by manipulations of motivation and ability to cognitively process) moderate the effect. The valence-framing effect was replicated, such that opposers manifested stronger attitudes than did supporters, but only when attitudes were relevant to the participants (Experiments 1 and 3), and when participants were not under cognitive load (Experiment 2). Our results thus identify depth of processing as an important moderator of the valence-framing effect and provide potential insight into the effect's mechanism.", publisher = "Wiley, Hoboken", journal = "British Journal of Social Psychology", title = "When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect", pages = "201-191", number = "1", volume = "52", doi = "10.1111/bjso.12014" }
Bizer, G. Y., Žeželj, I.,& Luguri, J. B.. (2013). When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect. in British Journal of Social Psychology Wiley, Hoboken., 52(1), 191-201. https://doi.org/10.1111/bjso.12014
Bizer GY, Žeželj I, Luguri JB. When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect. in British Journal of Social Psychology. 2013;52(1):191-201. doi:10.1111/bjso.12014 .
Bizer, George Y., Žeželj, Iris, Luguri, Jamie B., "When are support and opposition not opposites? Depth of processing as a moderator of the valence-framing effect" in British Journal of Social Psychology, 52, no. 1 (2013):191-201, https://doi.org/10.1111/bjso.12014 . .