O preovlađujućem shvatanju kulture u teoriji organizacije

Abstract

U radu se nastoje prikazati elementi preovlađujućeg shvatanja kulture u teoriji organizacije. Navedeno poimanje se objašnjava samim odlikama teorije organizacije kao naučne discipline i profesije, konkretnije njenim izrazito primenjenim karakterom. Ekonomska globalizacija i internacionalizacija poslovnih aktivnosti predstavljali su ključni podsticaj razvoja discipline poslednjih decenija. Shvatanje organizacije kao otvorenog sistema uvelo je pojam kulture u teoriju i istraživanja, omogućavajući razvijanje i konkretnih postupaka i praksi za stvaranje efektivnijih i efikasnijih organizacija (prvenstveno ekonomskih). Navedeni vannaučni podsticaj za razvoj discipline upravo je i ključni razlog donekle pojednostavljenog i nedovoljno promišljenog shvatanja i istraživačkog operacionalizovanja pojma kulture u savremenoj teoriji organizacije.

Elements of the prevailing comprehension of culture in the organization theory have been presented in the paper. This conception has been explained by the features of the organization theory itself - as a scientific discipline and a profession, and more accurately by its dominantly applied character. Economic globalization and internationalization of business operations had been key motives for the development of this discipline over the last decades. The perception of organization as an open system has introduced the concept of culture in theory and in research, enabling the development of actions and practices for creating more effective and efficient organizations (mainly economic). The non-scientific impetus for the development of this discipline has also been the main reason for somewhat simplified and insufficiently deliberated comprehension and research operationalization of the notion of culture in contemporary organization theory.