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Wine glass size and wine sales: A replication study in two bars ISRCTN12018175 ISRCTN

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2017
2393.pdf (903.0Kb)
Authors
Pechey, R.
Couturier, D.-L.
Hollands, G.J.
Mantzari, E.
Zupan, Zorana
Marteau, Theresa M.
Article (Published version)
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Abstract
Objective: Wine glass size may influence perceived volume and subsequently purchasing and consumption. Using a larger glass to serve the same portions of wine was found to increase wine sales by 9.4% (95% CI 1.9, 17.5) in a recent study conducted in one bar. The current study aimed to replicate this previous work in two other bars using a wider range of glass sizes. To match the previous study, a repeated multiple treatment reversal design, during which wine was served in glasses of the same design but different sizes, was used. The study was conducted in two bars in Cambridge, England, using glass sizes of 300, 370, 510 ml (Bar 1) and 300 and 510 ml (Bar 2). Customers purchased their choice of a 750 ml bottle, or standard UK measures of 125, 175 or 250 ml of wine, each of which was served with the same glass. Results: Bar 1 Daily wine volume (ml) purchased was 10.5% (95% CI 1.0, 20.9) higher when sold in 510 ml compared to 370 ml glasses; but sales were not significantly higher with 3...70 ml versus 300 ml glasses (6.5%, 95% CI -5.2, 19.6). Bar 2 Findings were inconclusive as to whether daily wine purchased differed when using 510 ml versus 300 ml glasses (-1.1%, 95% CI -12.6, 11.9). These results provide a partial replication of previous work showing that introducing larger glasses (without manipulating portion size) increases purchasing. Understanding the mechanisms by which wine glass size influences consumption may elucidate when the effect can be expected and when not. Trial registration This study is a replication study, based on the procedure set out in the trial registration for the study that it attempts to replicate (ISRCTN registry: ISRCTN12018175)

Keywords:
Wine / Replication / Purchasing / Portion size / Multiple treatment reversal design / Glass size / Alcohol
Source:
BMC Research Notes, 2017, 10, 1
Publisher:
  • BioMed Central Ltd.
Funding / projects:
  • Department of Health Policy Research Programme, Policy Research Unit in Behaviour and Health [PR‑UN‑0409‑10109]).

DOI: 10.1186/s13104-017-2610-0

ISSN: 1756-0500

PubMed: 28760155

Scopus: 2-s2.0-85026530925
[ Google Scholar ]
13
URI
http://reff.f.bg.ac.rs/handle/123456789/2396
Collections
  • Radovi istraživača / Researcher's publications - Odeljenje za psihologiju
Institution/Community
Psihologija / Psychology
TY  - JOUR
AU  - Pechey, R.
AU  - Couturier, D.-L.
AU  - Hollands, G.J.
AU  - Mantzari, E.
AU  - Zupan, Zorana
AU  - Marteau, Theresa M.
PY  - 2017
UR  - http://reff.f.bg.ac.rs/handle/123456789/2396
AB  - Objective: Wine glass size may influence perceived volume and subsequently purchasing and consumption. Using a larger glass to serve the same portions of wine was found to increase wine sales by 9.4% (95% CI 1.9, 17.5) in a recent study conducted in one bar. The current study aimed to replicate this previous work in two other bars using a wider range of glass sizes. To match the previous study, a repeated multiple treatment reversal design, during which wine was served in glasses of the same design but different sizes, was used. The study was conducted in two bars in Cambridge, England, using glass sizes of 300, 370, 510 ml (Bar 1) and 300 and 510 ml (Bar 2). Customers purchased their choice of a 750 ml bottle, or standard UK measures of 125, 175 or 250 ml of wine, each of which was served with the same glass. Results: Bar 1 Daily wine volume (ml) purchased was 10.5% (95% CI 1.0, 20.9) higher when sold in 510 ml compared to 370 ml glasses; but sales were not significantly higher with 370 ml versus 300 ml glasses (6.5%, 95% CI -5.2, 19.6). Bar 2 Findings were inconclusive as to whether daily wine purchased differed when using 510 ml versus 300 ml glasses (-1.1%, 95% CI -12.6, 11.9). These results provide a partial replication of previous work showing that introducing larger glasses (without manipulating portion size) increases purchasing. Understanding the mechanisms by which wine glass size influences consumption may elucidate when the effect can be expected and when not. Trial registration This study is a replication study, based on the procedure set out in the trial registration for the study that it attempts to replicate (ISRCTN registry: ISRCTN12018175)
PB  - BioMed Central Ltd.
T2  - BMC Research Notes
T1  - Wine glass size and wine sales: A replication study in two bars ISRCTN12018175 ISRCTN
IS  - 1
VL  - 10
DO  - 10.1186/s13104-017-2610-0
ER  - 
@article{
author = "Pechey, R. and Couturier, D.-L. and Hollands, G.J. and Mantzari, E. and Zupan, Zorana and Marteau, Theresa M.",
year = "2017",
abstract = "Objective: Wine glass size may influence perceived volume and subsequently purchasing and consumption. Using a larger glass to serve the same portions of wine was found to increase wine sales by 9.4% (95% CI 1.9, 17.5) in a recent study conducted in one bar. The current study aimed to replicate this previous work in two other bars using a wider range of glass sizes. To match the previous study, a repeated multiple treatment reversal design, during which wine was served in glasses of the same design but different sizes, was used. The study was conducted in two bars in Cambridge, England, using glass sizes of 300, 370, 510 ml (Bar 1) and 300 and 510 ml (Bar 2). Customers purchased their choice of a 750 ml bottle, or standard UK measures of 125, 175 or 250 ml of wine, each of which was served with the same glass. Results: Bar 1 Daily wine volume (ml) purchased was 10.5% (95% CI 1.0, 20.9) higher when sold in 510 ml compared to 370 ml glasses; but sales were not significantly higher with 370 ml versus 300 ml glasses (6.5%, 95% CI -5.2, 19.6). Bar 2 Findings were inconclusive as to whether daily wine purchased differed when using 510 ml versus 300 ml glasses (-1.1%, 95% CI -12.6, 11.9). These results provide a partial replication of previous work showing that introducing larger glasses (without manipulating portion size) increases purchasing. Understanding the mechanisms by which wine glass size influences consumption may elucidate when the effect can be expected and when not. Trial registration This study is a replication study, based on the procedure set out in the trial registration for the study that it attempts to replicate (ISRCTN registry: ISRCTN12018175)",
publisher = "BioMed Central Ltd.",
journal = "BMC Research Notes",
title = "Wine glass size and wine sales: A replication study in two bars ISRCTN12018175 ISRCTN",
number = "1",
volume = "10",
doi = "10.1186/s13104-017-2610-0"
}
Pechey, R., Couturier, D.-L., Hollands, G.J., Mantzari, E., Zupan, Z.,& Marteau, T. M.. (2017). Wine glass size and wine sales: A replication study in two bars ISRCTN12018175 ISRCTN. in BMC Research Notes
BioMed Central Ltd.., 10(1).
https://doi.org/10.1186/s13104-017-2610-0
Pechey R, Couturier D, Hollands G, Mantzari E, Zupan Z, Marteau TM. Wine glass size and wine sales: A replication study in two bars ISRCTN12018175 ISRCTN. in BMC Research Notes. 2017;10(1).
doi:10.1186/s13104-017-2610-0 .
Pechey, R., Couturier, D.-L., Hollands, G.J., Mantzari, E., Zupan, Zorana, Marteau, Theresa M., "Wine glass size and wine sales: A replication study in two bars ISRCTN12018175 ISRCTN" in BMC Research Notes, 10, no. 1 (2017),
https://doi.org/10.1186/s13104-017-2610-0 . .

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