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Micro-drinking behaviours and consumption of wine in different wine glass sizes: A laboratory study

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2017
2416.pdf (547.1Kb)
Authors
Zupan, Zorana
Pechey, R.
Couturier, D.L.
Hollands, G.J.
Marteau, Theresa M.
Article (Published version)
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Abstract
Background: Tableware size may influence how much food and non-alcoholic drink is consumed. Preliminary evidence of the impact of glass size on purchasing of alcoholic drinks shows an increase in wine sales of almost 10% when the same portion of wine is served in a larger glass. The primary aim of the current study is to test if micro-drinking behaviours act as a mechanism that could underlie this effect, through an increase in drinking rate, sip duration and/or number of sips from a larger glass. Methods: In a between-subjects experimental design, 166 young women were randomised to drink a 175 ml portion of wine from either a smaller (250 ml) or larger (370 ml) wine glass. Primary outcomes were three micro-drinking behaviours, assessed observationally using video recordings: drinking rate, sip number and sip duration. Other possible mechanisms examined were satisfaction with the perceived amount of wine served and pleasure of the drinking experience, assessed using self-report measure...s. Results: Wine drunk from the larger, compared with the smaller glass, was consumed more slowly and with shorter sip duration, counter to the hypothesised direction of effect. No differences were observed in any of the other outcome measures. Conclusions: These findings provide no support for the hypothesised mechanisms by which serving wine in larger wine glasses increases consumption. While micro-drinking behaviours may still prove to be a mechanism explaining consumption from different glass sizes, cross-validation of these results in a more naturalistic setting is needed.

Keywords:
Tableware size / Glass size / Drinking behaviour / Alcohol
Source:
BMC Psychology, 2017, 5, 1
Publisher:
  • BioMed Central Ltd.
Funding / projects:
  • Department of Health Policy Research Programme (Policy Research Unit in Behaviour and Health (PR-UN-0409-10109))

DOI: 10.1186/s40359-017-0183-2

ISSN: 2050-7283

PubMed: 28602159

Scopus: 2-s2.0-85020397530
[ Google Scholar ]
9
URI
http://reff.f.bg.ac.rs/handle/123456789/2419
Collections
  • Radovi istraživača / Researcher's publications - Odeljenje za psihologiju
Institution/Community
Psihologija / Psychology
TY  - JOUR
AU  - Zupan, Zorana
AU  - Pechey, R.
AU  - Couturier, D.L.
AU  - Hollands, G.J.
AU  - Marteau, Theresa M.
PY  - 2017
UR  - http://reff.f.bg.ac.rs/handle/123456789/2419
AB  - Background: Tableware size may influence how much food and non-alcoholic drink is consumed. Preliminary evidence of the impact of glass size on purchasing of alcoholic drinks shows an increase in wine sales of almost 10% when the same portion of wine is served in a larger glass. The primary aim of the current study is to test if micro-drinking behaviours act as a mechanism that could underlie this effect, through an increase in drinking rate, sip duration and/or number of sips from a larger glass. Methods: In a between-subjects experimental design, 166 young women were randomised to drink a 175 ml portion of wine from either a smaller (250 ml) or larger (370 ml) wine glass. Primary outcomes were three micro-drinking behaviours, assessed observationally using video recordings: drinking rate, sip number and sip duration. Other possible mechanisms examined were satisfaction with the perceived amount of wine served and pleasure of the drinking experience, assessed using self-report measures. Results: Wine drunk from the larger, compared with the smaller glass, was consumed more slowly and with shorter sip duration, counter to the hypothesised direction of effect. No differences were observed in any of the other outcome measures. Conclusions: These findings provide no support for the hypothesised mechanisms by which serving wine in larger wine glasses increases consumption. While micro-drinking behaviours may still prove to be a mechanism explaining consumption from different glass sizes, cross-validation of these results in a more naturalistic setting is needed.
PB  - BioMed Central Ltd.
T2  - BMC Psychology
T1  - Micro-drinking behaviours and consumption of wine in different wine glass sizes: A laboratory study
IS  - 1
VL  - 5
DO  - 10.1186/s40359-017-0183-2
ER  - 
@article{
author = "Zupan, Zorana and Pechey, R. and Couturier, D.L. and Hollands, G.J. and Marteau, Theresa M.",
year = "2017",
abstract = "Background: Tableware size may influence how much food and non-alcoholic drink is consumed. Preliminary evidence of the impact of glass size on purchasing of alcoholic drinks shows an increase in wine sales of almost 10% when the same portion of wine is served in a larger glass. The primary aim of the current study is to test if micro-drinking behaviours act as a mechanism that could underlie this effect, through an increase in drinking rate, sip duration and/or number of sips from a larger glass. Methods: In a between-subjects experimental design, 166 young women were randomised to drink a 175 ml portion of wine from either a smaller (250 ml) or larger (370 ml) wine glass. Primary outcomes were three micro-drinking behaviours, assessed observationally using video recordings: drinking rate, sip number and sip duration. Other possible mechanisms examined were satisfaction with the perceived amount of wine served and pleasure of the drinking experience, assessed using self-report measures. Results: Wine drunk from the larger, compared with the smaller glass, was consumed more slowly and with shorter sip duration, counter to the hypothesised direction of effect. No differences were observed in any of the other outcome measures. Conclusions: These findings provide no support for the hypothesised mechanisms by which serving wine in larger wine glasses increases consumption. While micro-drinking behaviours may still prove to be a mechanism explaining consumption from different glass sizes, cross-validation of these results in a more naturalistic setting is needed.",
publisher = "BioMed Central Ltd.",
journal = "BMC Psychology",
title = "Micro-drinking behaviours and consumption of wine in different wine glass sizes: A laboratory study",
number = "1",
volume = "5",
doi = "10.1186/s40359-017-0183-2"
}
Zupan, Z., Pechey, R., Couturier, D.L., Hollands, G.J.,& Marteau, T. M.. (2017). Micro-drinking behaviours and consumption of wine in different wine glass sizes: A laboratory study. in BMC Psychology
BioMed Central Ltd.., 5(1).
https://doi.org/10.1186/s40359-017-0183-2
Zupan Z, Pechey R, Couturier D, Hollands G, Marteau TM. Micro-drinking behaviours and consumption of wine in different wine glass sizes: A laboratory study. in BMC Psychology. 2017;5(1).
doi:10.1186/s40359-017-0183-2 .
Zupan, Zorana, Pechey, R., Couturier, D.L., Hollands, G.J., Marteau, Theresa M., "Micro-drinking behaviours and consumption of wine in different wine glass sizes: A laboratory study" in BMC Psychology, 5, no. 1 (2017),
https://doi.org/10.1186/s40359-017-0183-2 . .

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