Reception of Natalie's Ramonda, Armistice Day Symbol in Serbia

Abstract

Natalie's Ramonda, a symbol of Armistice Day - November 11 in Serbia, is a new memorial symbol constructed and promoted by politicians in 2012. The Armistice Day was celebrated then as a national holiday in Serbia. The reception of this symbol has been explored over a five-year period, both in a public discourse and on a representative sample of first year students at the Faculty of Philosophy in Belgrade. In public discourse, as well as among students of the Faculty of Philosophy, Natalie's Ramonda is perceived as an emblem, a badge, and most often as a symbol. It was seen as an emblem on the lapel of public and media figures, inaccessible to broad commercial promotion and sales. In public discourse and among students at the Faculty of Philosophy, Natalie's Ramonda was perceived in several answers as a medal, and is also recognized as a flower that symbolizes the suffering of the Serbian people in World War One; symbol of the nation's rebirth - the flower phoenix, as a mark of peace and freedom. As a newly constructed symbol of the Armistice Day in Serbia, for the past seven years, Natalie's Ramonda has been a mediator in the public culture of remembrance and in the ongoing process, by becoming a part of cultural memory.