Student choice of higher education institutions in a post-transitional country: evidence from Serbia
Abstract
The sector of higher education in developed countries has been facing important structural changes over the last decade, which is now expanding to developing countries also. As the competitive landscape is changing, the trend of commercialisation of higher education has become more evident. Higher education institutions (H.E.I.s) have been developing their business strategies, with a clear focus on marketing activities, changes in organisational processes, and even changes in their priorities and missions, thus becoming more lucrative. Knowing student behaviour and criteria for choice decisions and recognising the main determinants of students' choice is the basis for establishing an effective strategy of H.E.I.s. The aim of this article is to shed light on student choice criteria when deciding which institution in higher education to enrol, and to identify main moderating influences. Linear mixed model (L.M.M.) was used as the main methodological tool for analysing the main variation ...in the attitudes and expectations of students, based on several moderating variables, their socio-demographic and personal characteristics. The results reveal main institutional attributes that HEIs from a post-transitional country can use for the effective market positioning, and the influence of gender, academic aspirations and achievements on the assessment of various students' choice criteria.
Keywords:
student choice / post-transitional country / higher education market / higher education institution (HEI) / educationSource:
Economic Research / Ekonomska istraživanja, 2020, 33, 1, 3509-3527Publisher:
- Routledge Journals, Taylor & Francis Ltd, Abingdon
Funding / projects:
- The implementation of contemporary management and marketing methods in improving competitiveness of companies in Serbia in the process of its integration in the European Union (RS-179062)
- Challenges of New Social Integration in Serbia: Concepts and Actors (RS-179035)
DOI: 10.1080/1331677X.2020.1774794
ISSN: 1331-677X
WoS: 000562161900001
Scopus: 2-s2.0-85089778487
Institution/Community
Sociologija / SociologyTY - JOUR AU - Mitić, Sanja AU - Mojić, Dušan PY - 2020 UR - http://reff.f.bg.ac.rs/handle/123456789/3188 AB - The sector of higher education in developed countries has been facing important structural changes over the last decade, which is now expanding to developing countries also. As the competitive landscape is changing, the trend of commercialisation of higher education has become more evident. Higher education institutions (H.E.I.s) have been developing their business strategies, with a clear focus on marketing activities, changes in organisational processes, and even changes in their priorities and missions, thus becoming more lucrative. Knowing student behaviour and criteria for choice decisions and recognising the main determinants of students' choice is the basis for establishing an effective strategy of H.E.I.s. The aim of this article is to shed light on student choice criteria when deciding which institution in higher education to enrol, and to identify main moderating influences. Linear mixed model (L.M.M.) was used as the main methodological tool for analysing the main variation in the attitudes and expectations of students, based on several moderating variables, their socio-demographic and personal characteristics. The results reveal main institutional attributes that HEIs from a post-transitional country can use for the effective market positioning, and the influence of gender, academic aspirations and achievements on the assessment of various students' choice criteria. PB - Routledge Journals, Taylor & Francis Ltd, Abingdon T2 - Economic Research / Ekonomska istraživanja T1 - Student choice of higher education institutions in a post-transitional country: evidence from Serbia EP - 3527 IS - 1 SP - 3509 VL - 33 DO - 10.1080/1331677X.2020.1774794 ER -
@article{ author = "Mitić, Sanja and Mojić, Dušan", year = "2020", abstract = "The sector of higher education in developed countries has been facing important structural changes over the last decade, which is now expanding to developing countries also. As the competitive landscape is changing, the trend of commercialisation of higher education has become more evident. Higher education institutions (H.E.I.s) have been developing their business strategies, with a clear focus on marketing activities, changes in organisational processes, and even changes in their priorities and missions, thus becoming more lucrative. Knowing student behaviour and criteria for choice decisions and recognising the main determinants of students' choice is the basis for establishing an effective strategy of H.E.I.s. The aim of this article is to shed light on student choice criteria when deciding which institution in higher education to enrol, and to identify main moderating influences. Linear mixed model (L.M.M.) was used as the main methodological tool for analysing the main variation in the attitudes and expectations of students, based on several moderating variables, their socio-demographic and personal characteristics. The results reveal main institutional attributes that HEIs from a post-transitional country can use for the effective market positioning, and the influence of gender, academic aspirations and achievements on the assessment of various students' choice criteria.", publisher = "Routledge Journals, Taylor & Francis Ltd, Abingdon", journal = "Economic Research / Ekonomska istraživanja", title = "Student choice of higher education institutions in a post-transitional country: evidence from Serbia", pages = "3527-3509", number = "1", volume = "33", doi = "10.1080/1331677X.2020.1774794" }
Mitić, S.,& Mojić, D.. (2020). Student choice of higher education institutions in a post-transitional country: evidence from Serbia. in Economic Research / Ekonomska istraživanja Routledge Journals, Taylor & Francis Ltd, Abingdon., 33(1), 3509-3527. https://doi.org/10.1080/1331677X.2020.1774794
Mitić S, Mojić D. Student choice of higher education institutions in a post-transitional country: evidence from Serbia. in Economic Research / Ekonomska istraživanja. 2020;33(1):3509-3527. doi:10.1080/1331677X.2020.1774794 .
Mitić, Sanja, Mojić, Dušan, "Student choice of higher education institutions in a post-transitional country: evidence from Serbia" in Economic Research / Ekonomska istraživanja, 33, no. 1 (2020):3509-3527, https://doi.org/10.1080/1331677X.2020.1774794 . .