Recepcija novog državnog praznika u tranziciji: primer Sretenja

Abstract

In the paper, the result of field inquiry concerning the reception of "Sretenje"-Serbias national day holiday, in times of transition, are presented. Through a five year research of this public holiday, communication channels, form and contents of the community messages were being analyzed. From 2004-2005 the research was focused upon the recipients of these messages, towards a communication collective, i.e. the public. The study was performed in Belgrade, Krusevac and Vrnjacka Banja. I examined the reception of a holiday in transitional times, as well as the fulfillment of the prime objective of the messages.