From Local to International and Vice Versa – Comparing Five Case Studies of Privatization in Food and Drink Industry
Abstract
This paper describes and analyses different outcomes of the processes whereby foreign international companies privatize local enterprises. According to preliminary comparisons between the four case studies of brewery privatizations that were conducted within the Dioscuri research agenda, it is argued that the alleged success of the privatizations that has been recorded during the research had to be related to the interrelation of global and local aspects of organizational change. It is shown that the organizational change observed and documented was marked by two interrelated, opposite but complementary processes, internationalization and localization – each of them developing its “embedded” and “disembedded” aspects - which reveal different types of power and knowledge, and tend to produce different discursive practices and representations, related to all phases of economic life of the products: from production, to distribution, marketing and consumption. At the end it is suggested th...at regional frame of reference, due to the strong regional market policy of the “big” beer producers, would be the most appropriate context for further study of privatized enterprises.
Source:
Capitalism from Outside? Economic Cultures in Eastern Europe after 1989, 2012, 57-70Publisher:
- CEU Press, Budapest - New York
Funding / projects:
- DIOSCURI: Eastern Enlargement – Western Enlargement Cultural Encounters in the European Economy and Society after the Accession
Collections
Institution/Community
Etnologija i antropologija / Ethnology and AnthropologyTY - CHAP AU - Erdei, Ildiko AU - Mareš, Kamil PY - 2012 UR - http://reff.f.bg.ac.rs/handle/123456789/4262 AB - This paper describes and analyses different outcomes of the processes whereby foreign international companies privatize local enterprises. According to preliminary comparisons between the four case studies of brewery privatizations that were conducted within the Dioscuri research agenda, it is argued that the alleged success of the privatizations that has been recorded during the research had to be related to the interrelation of global and local aspects of organizational change. It is shown that the organizational change observed and documented was marked by two interrelated, opposite but complementary processes, internationalization and localization – each of them developing its “embedded” and “disembedded” aspects - which reveal different types of power and knowledge, and tend to produce different discursive practices and representations, related to all phases of economic life of the products: from production, to distribution, marketing and consumption. At the end it is suggested that regional frame of reference, due to the strong regional market policy of the “big” beer producers, would be the most appropriate context for further study of privatized enterprises. PB - CEU Press, Budapest - New York T2 - Capitalism from Outside? Economic Cultures in Eastern Europe after 1989 T1 - From Local to International and Vice Versa – Comparing Five Case Studies of Privatization in Food and Drink Industry EP - 70 SP - 57 UR - https://hdl.handle.net/21.15107/rcub_reff_4262 ER -
@inbook{ author = "Erdei, Ildiko and Mareš, Kamil", year = "2012", abstract = "This paper describes and analyses different outcomes of the processes whereby foreign international companies privatize local enterprises. According to preliminary comparisons between the four case studies of brewery privatizations that were conducted within the Dioscuri research agenda, it is argued that the alleged success of the privatizations that has been recorded during the research had to be related to the interrelation of global and local aspects of organizational change. It is shown that the organizational change observed and documented was marked by two interrelated, opposite but complementary processes, internationalization and localization – each of them developing its “embedded” and “disembedded” aspects - which reveal different types of power and knowledge, and tend to produce different discursive practices and representations, related to all phases of economic life of the products: from production, to distribution, marketing and consumption. At the end it is suggested that regional frame of reference, due to the strong regional market policy of the “big” beer producers, would be the most appropriate context for further study of privatized enterprises.", publisher = "CEU Press, Budapest - New York", journal = "Capitalism from Outside? Economic Cultures in Eastern Europe after 1989", booktitle = "From Local to International and Vice Versa – Comparing Five Case Studies of Privatization in Food and Drink Industry", pages = "70-57", url = "https://hdl.handle.net/21.15107/rcub_reff_4262" }
Erdei, I.,& Mareš, K.. (2012). From Local to International and Vice Versa – Comparing Five Case Studies of Privatization in Food and Drink Industry. in Capitalism from Outside? Economic Cultures in Eastern Europe after 1989 CEU Press, Budapest - New York., 57-70. https://hdl.handle.net/21.15107/rcub_reff_4262
Erdei I, Mareš K. From Local to International and Vice Versa – Comparing Five Case Studies of Privatization in Food and Drink Industry. in Capitalism from Outside? Economic Cultures in Eastern Europe after 1989. 2012;:57-70. https://hdl.handle.net/21.15107/rcub_reff_4262 .
Erdei, Ildiko, Mareš, Kamil, "From Local to International and Vice Versa – Comparing Five Case Studies of Privatization in Food and Drink Industry" in Capitalism from Outside? Economic Cultures in Eastern Europe after 1989 (2012):57-70, https://hdl.handle.net/21.15107/rcub_reff_4262 .