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dc.creatorBaucal, Aleksandar
dc.creatorLazić, Aleksandra
dc.date.accessioned2023-04-19T09:16:00Z
dc.date.available2023-04-19T09:16:00Z
dc.date.issued2022
dc.identifier.urihttp://reff.f.bg.ac.rs/handle/123456789/4329
dc.description.abstractTwo preregistered quasi-experiments disentangled the effects of selfish genes and selfish memes on participants’ self-reported willingness to help in hypothetical everyday-favor and life-or-death situations. Memes were operationalized as the perceived level of similarity in important attitudes and values between the person participating in the study and a selected target person, assessed and reported by the participant. In Study 1 (N = 761), altruism was highest for siblings, and then for cousins and nonkin; greater memetic similarity was also associated with greater altruism; and the interaction between the factors was not significant. In Study 2 (N = 841), conducted during the COVID-19 pandemic, altruism was highest for siblings, but the same for cousins and nonkin; the effect of memetic similarity was replicated; and the interaction term remained insignificant. Both studies controlled for a range of demographic and social relationship characteristics, suggesting a potentially relevant role of future contact probability and emotional closeness. We propose that, similarly to gene selfishness, meme selfishness can also bring about altruism: individuals would rather make a personal sacrifice to help memetically similar than dissimilar others because similar others have a higher chance of spreading the helper’s memes.sr
dc.language.isoensr
dc.relationinfo:eu-repo/grantAgreement/MESTD/Basic Research (BR or ON)/179018/RS//sr
dc.rightsopenAccesssr
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.sourcePsihologijasr
dc.subjectselfish genessr
dc.subjectselfish memessr
dc.subjecthelpingsr
dc.subjectkin altruismsr
dc.titleSelfish genes or selfish memes: The effect of genetic relatedness versus value similarity on altruismsr
dc.typearticlesr
dc.rights.licenseBYsr
dc.citation.epage395
dc.citation.issue4
dc.citation.spage379
dc.citation.volume55
dc.identifier.doihttps://doi.org/10.2298/PSI211107009B
dc.identifier.fulltexthttp://reff.f.bg.ac.rs/bitstream/id/10545/0048-57052200009B.pdf
dc.type.versionpublishedVersionsr


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