Obrazovanje i kreativne industrije

Abstract

Kreativne industrije su savremeni poslovni i politički koncept nedovoljno naučno elaboriran, koji je postao jedan od najznačajnijih nosilaca privredne delatnosti razvijenih zemalja. Iako ne postoji konsenzus oko toga koje se sve delatnosti ubrajaju u kreativne industrije, postoje jasne naznake da je obrazovanje višeznačno povezano sa njima. Teorijsko istraživanje je realizovano sa ciljem da dobijemo odgovor na istraživačko pitanje: u kakvom su odnosu fenomeni kreativne industrije i obrazovanje? Uz pomoć analize sadržaja relevantnih istraživanja apstrahovane su karakteristike kreativnih industrija, a zatim je korišćenjem komparativne metode ispitivan aktuelan i potencijalni odnos koji postoji između izdvojenih karakteristika kreativnih industrija i obrazovanja. Rezultati istraživanja ukazuju na to da obrazovanje, u svom pojavnom obliku, ima karakteristike kreativnih industrija, kao i da postoji dvostruka veza između ova dva fenomena: (1) obrazovanje kao preduslov za genezu i razvoj kreativnih industrija i (2) kreativne industrije u funkciji obrazovanja. Iz ovakve povezanosti proizilaze najmanje dva, kompleksna pravca praktičnog delovanja usmerena ka susretanju relevantnih fenomena u realnosti: prvi ukazuje na neophodnost optimizacije obrazovanja koje bi dalje podržavalo tokove kreativnih industrija, dok drugi podrazumeva stvaranje i artikulisanje snažnijih stremljenja samih industrija koje bi obrazovanje učinile imanentnijim svojoj prirodi. Ograničenje ovoga rada je u tome što se fenomeni kreativnih industrija i obrazovanja ne sagledavaju u svom totalitetu, već samo u svom pojavnom obliku. Ovim su zapostavljene vrednosne dimenzije proučavanih fenomena, pa se stoga rezultati ovog istraživanja mogu prihvatiti sa rezervom.

Creative industries represent a contemporary business and political concept which does not have sufficient scientific elaboration beside the significant role it has within economic affairs in developed countries. Although there is no consensus about which activities should be included in the concept of creative industries, clear indications that education is strongly linked to those are evident. The theoretical research was carried out with the aim of obtaining an answer to the research question: what is the relationship between the phenomena of the creative industry and education? By conducting content analysis of relevant scientific research, the characteristics of creative industries were abstracted, and then, by using the comparative method, the actual and potential relationship between education and selected characteristics of creative industries was examined. The research results indicate that education possesses all the characteristics of creative industries, and that there is a two-sided connection between creative industries and education: (1) education appears as a prerequisite for the genesis and development of creative industries and (2) creative industries support education being recognized as a function of education. Regarding the abovementioned connection, at least two complex directions of practical action arise, aimed at meeting relevant phenomena in reality: the first indicates the necessity of optimizing education that would further support the flows of creative industries, while the second implies the creation and articulation of stronger aspirations of the industries themselves that would make education more immanent in its nature. The limitation of this work is that the phenomena of creative industries and education are not considered in their totality, but only in their apparent form – the value dimension of the relevant phenomena was neglected, and therefore the results of this research should be regarded with caution.