„Glossy cover” – popularna kultura i sećanje na NOB u socijalističkoj Jugoslaviji

Abstract

Zvanično predstavljanje prošlosti u Jugoslaviji, koje se ogleda i u zvaničnim komemorativnim performansima, kontinuirano se menjalo. Njihovi tvorci bili su svesni neophodnosti adaptiranja ustanovljenog osnovnog formata komemoracije, sa ciljem integrisanja savremenog trenutka, kako u okvir događaja koji se obeležava, tako i u samu ideju društvene revolucije. Popularna kultura (prevashodno „zapadnog” sveta) od pojave masovnih medija postaje sastavni deo višednevnih komemorativnih performansa. Ovaj rad analizira sadržaje popularne kulture namenjene u prvom redu omladini, u komemoracijama važnih događaja iz NOB-a, poput bitke na Sutjesci i Kozari, fokusirajući se na filmsku produkciju, muzička izvođenja, sve do mode i časopisa.

Official representations of the past in Yugoslavia, including commemorative performances, among other forms of expression, continuously changed over time. From the beginning, their creators were aware of the necessity of adapting the core performance format, the need to integrate the present in acts of remembering important historical events and finding its position in the continuity of the social revolution brought by them. Ever since the mass media made their debut in Yugoslavia, forms of popular culture (mainly belonging to the “West”) became a mandatory element of those several-days-long commemorative performances. Thus, this paper analyses popular culture forms (intended primarily for the youth participants of these events) implemented in major commemorations of NOB, such as the performances at Sutjeska and Kozara, focusing on cinematic production, music performances, fashion, and magazines.