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Modeli dualne obrade u procesu promene stavova

Dual elaboration models in attitude change processes

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2005
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Authors
Žeželj, Iris
Article (Published version)
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Abstract
Ovaj članak daje pregled razvoja psihološke misli na temu procesa promene stavova u proteklih 50 godina. Fokusira se na period od 80-ih godina prošlog veka do danas, predstavljajući model kognitivnog odgovora kao dominantni teorijski pristup u ovoj oblasti. U okviru ovog teorijskog pristupa detaljno se prikazuju postulati Modela verovatnoće obrade, koji su i najviše empirijski testirani. Glavni istraživački nalazi sistematizovani su u četiri grupe efekata: izvor poruke, sadržaj poruke, primalac poruke i kontekst. Izlažu se, zatim, glavne kritike ovog modela upućene metodologiji i načinu operacionalizacije s jedne strane, i pretpostavci dualnog procesiranja s druge. Na kraju se diskutuje o mogućnostima praktične primene i perspektivi budućih istraživanja u oblasti persuazije.
This article examines empirical and theoretical developments in research on attitude change in the past 50 years. It focuses the period from 1980 till present as well as cognitive response theories as the dominant theoretical approach in the field. The postulates of Elaboration Likelihood Model, as most-researched representative of dual process theories are studied, based on review of accumulated research evidence. Main research findings are grouped in four basic factors: message source, message content, message recipient and its context. Most influential criticisms of the theory are then presented regarding its empirical base and dual process assumption. Some possible applications and further research perspectives are discussed at the end.
Keywords:
promena stava / model verovatnoće obrade / kognitivni odgovor / dualno procesiranje / elaboration Likelihood model / dual processing / cognitive response / attitude change
Source:
Psihologija, 2005, 38, 3, 255-278
Publisher:
  • Društvo psihologa Srbije, Beograd

DOI: 10.2298/PSI0503255Z

ISSN: 0048-5705

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URI
http://reff.f.bg.ac.rs/handle/123456789/529
Collections
  • Radovi istraživača / Researcher's publications - Odeljenje za psihologiju
Institution/Community
Psihologija / Psychology
TY  - JOUR
AU  - Žeželj, Iris
PY  - 2005
UR  - http://reff.f.bg.ac.rs/handle/123456789/529
AB  - Ovaj članak daje pregled razvoja psihološke misli na temu procesa promene stavova u proteklih 50 godina. Fokusira se na period od 80-ih godina prošlog veka do danas, predstavljajući model kognitivnog odgovora kao dominantni teorijski pristup u ovoj oblasti. U okviru ovog teorijskog pristupa detaljno se prikazuju postulati Modela verovatnoće obrade, koji su i najviše empirijski testirani. Glavni istraživački nalazi sistematizovani su u četiri grupe efekata: izvor poruke, sadržaj poruke, primalac poruke i kontekst. Izlažu se, zatim, glavne kritike ovog modela upućene metodologiji i načinu operacionalizacije s jedne strane, i pretpostavci dualnog procesiranja s druge. Na kraju se diskutuje o mogućnostima praktične primene i perspektivi budućih istraživanja u oblasti persuazije.
AB  - This article examines empirical and theoretical developments in research on attitude change in the past 50 years. It focuses the period from 1980 till present as well as cognitive response theories as the dominant theoretical approach in the field. The postulates of Elaboration Likelihood Model, as most-researched representative of dual process theories are studied, based on review of accumulated research evidence. Main research findings are grouped in four basic factors: message source, message content, message recipient and its context. Most influential criticisms of the theory are then presented regarding its empirical base and dual process assumption. Some possible applications and further research perspectives are discussed at the end.
PB  - Društvo psihologa Srbije, Beograd
T2  - Psihologija
T1  - Modeli dualne obrade u procesu promene stavova
T1  - Dual elaboration models in attitude change processes
EP  - 278
IS  - 3
SP  - 255
VL  - 38
DO  - 10.2298/PSI0503255Z
ER  - 
@article{
author = "Žeželj, Iris",
year = "2005",
abstract = "Ovaj članak daje pregled razvoja psihološke misli na temu procesa promene stavova u proteklih 50 godina. Fokusira se na period od 80-ih godina prošlog veka do danas, predstavljajući model kognitivnog odgovora kao dominantni teorijski pristup u ovoj oblasti. U okviru ovog teorijskog pristupa detaljno se prikazuju postulati Modela verovatnoće obrade, koji su i najviše empirijski testirani. Glavni istraživački nalazi sistematizovani su u četiri grupe efekata: izvor poruke, sadržaj poruke, primalac poruke i kontekst. Izlažu se, zatim, glavne kritike ovog modela upućene metodologiji i načinu operacionalizacije s jedne strane, i pretpostavci dualnog procesiranja s druge. Na kraju se diskutuje o mogućnostima praktične primene i perspektivi budućih istraživanja u oblasti persuazije., This article examines empirical and theoretical developments in research on attitude change in the past 50 years. It focuses the period from 1980 till present as well as cognitive response theories as the dominant theoretical approach in the field. The postulates of Elaboration Likelihood Model, as most-researched representative of dual process theories are studied, based on review of accumulated research evidence. Main research findings are grouped in four basic factors: message source, message content, message recipient and its context. Most influential criticisms of the theory are then presented regarding its empirical base and dual process assumption. Some possible applications and further research perspectives are discussed at the end.",
publisher = "Društvo psihologa Srbije, Beograd",
journal = "Psihologija",
title = "Modeli dualne obrade u procesu promene stavova, Dual elaboration models in attitude change processes",
pages = "278-255",
number = "3",
volume = "38",
doi = "10.2298/PSI0503255Z"
}
Žeželj, I.. (2005). Modeli dualne obrade u procesu promene stavova. in Psihologija
Društvo psihologa Srbije, Beograd., 38(3), 255-278.
https://doi.org/10.2298/PSI0503255Z
Žeželj I. Modeli dualne obrade u procesu promene stavova. in Psihologija. 2005;38(3):255-278.
doi:10.2298/PSI0503255Z .
Žeželj, Iris, "Modeli dualne obrade u procesu promene stavova" in Psihologija, 38, no. 3 (2005):255-278,
https://doi.org/10.2298/PSI0503255Z . .

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