From vernacular creativity to digital activism – construction of heroes and villains in contemporary Serbian environmental movement
Апстракт
This paper deals with the social construction and representation of heroes and villains of the contemporary Serbian environmental movement. In the last few years, growing environmental problems have led to establishment of several informal environmental initiatives and organizations in Serbia. These local environmental initiatives and organizations with a strong social media presence are dedicated to raising environmental awareness among the general public and protesting against the privatization of natural resources and the opening of new factories and new mining sites, which inevitably lead to environmental pollution. Various practices of digital activism play a significant role in informing and mobilizing concerned citizens. Analytical data is collected from 2017 to 2022. on social networking platforms and consist of various expressive materials created and shared digitally. One of the primary themes that pervade numerous and genre-diverse units of digital protest folklore of eco-ac...tivism in Serbia is we : them dichotomy, i.e., people/folk vs. private investors and local politicians. For example, in internet memes and other pieces of photoshoplore, environmental activists are depicted as new folk heroes. At the same time, domestic and foreign private investors, politicians, and local authorities are perceived as the main culprits for a (potential) environmental disaster. The main objective of this paper is to explain these processes of heroization and villainization in the digital eco-activism practices in postsocialist Serbia. Also, this paper tries to point out the importance of visual communication, as well as the role of humor, satire, and parody in the creation of new folk heroes.
Извор:
Living Uncertainty 16th Congress of Société Internationale d’Ethnologie et de Folklore (SIEF), 2023, 49-49Издавач:
- Brno: Société Internationale d’Ethnologie et de Folklore
- Institute of Ethnology, Czech Academy of Sciences
- Department of European Ethnology, Faculty of Arts, Masaryk University
- National Institute of Folk Culture
Напомена:
- https://www.siefhome.org/congresses/sief2023/programme#12772.71262
Институција/група
Etnologija i antropologija / Ethnology and AnthropologyTY - CONF AU - Banić Grubišić, Ana PY - 2023 UR - http://reff.f.bg.ac.rs/handle/123456789/5431 AB - This paper deals with the social construction and representation of heroes and villains of the contemporary Serbian environmental movement. In the last few years, growing environmental problems have led to establishment of several informal environmental initiatives and organizations in Serbia. These local environmental initiatives and organizations with a strong social media presence are dedicated to raising environmental awareness among the general public and protesting against the privatization of natural resources and the opening of new factories and new mining sites, which inevitably lead to environmental pollution. Various practices of digital activism play a significant role in informing and mobilizing concerned citizens. Analytical data is collected from 2017 to 2022. on social networking platforms and consist of various expressive materials created and shared digitally. One of the primary themes that pervade numerous and genre-diverse units of digital protest folklore of eco-activism in Serbia is we : them dichotomy, i.e., people/folk vs. private investors and local politicians. For example, in internet memes and other pieces of photoshoplore, environmental activists are depicted as new folk heroes. At the same time, domestic and foreign private investors, politicians, and local authorities are perceived as the main culprits for a (potential) environmental disaster. The main objective of this paper is to explain these processes of heroization and villainization in the digital eco-activism practices in postsocialist Serbia. Also, this paper tries to point out the importance of visual communication, as well as the role of humor, satire, and parody in the creation of new folk heroes. PB - Brno: Société Internationale d’Ethnologie et de Folklore PB - Institute of Ethnology, Czech Academy of Sciences PB - Department of European Ethnology, Faculty of Arts, Masaryk University PB - National Institute of Folk Culture C3 - Living Uncertainty 16th Congress of Société Internationale d’Ethnologie et de Folklore (SIEF) T1 - From vernacular creativity to digital activism – construction of heroes and villains in contemporary Serbian environmental movement EP - 49 SP - 49 DO - 10.22582/SIEF2023prg ER -
@conference{ author = "Banić Grubišić, Ana", year = "2023", abstract = "This paper deals with the social construction and representation of heroes and villains of the contemporary Serbian environmental movement. In the last few years, growing environmental problems have led to establishment of several informal environmental initiatives and organizations in Serbia. These local environmental initiatives and organizations with a strong social media presence are dedicated to raising environmental awareness among the general public and protesting against the privatization of natural resources and the opening of new factories and new mining sites, which inevitably lead to environmental pollution. Various practices of digital activism play a significant role in informing and mobilizing concerned citizens. Analytical data is collected from 2017 to 2022. on social networking platforms and consist of various expressive materials created and shared digitally. One of the primary themes that pervade numerous and genre-diverse units of digital protest folklore of eco-activism in Serbia is we : them dichotomy, i.e., people/folk vs. private investors and local politicians. For example, in internet memes and other pieces of photoshoplore, environmental activists are depicted as new folk heroes. At the same time, domestic and foreign private investors, politicians, and local authorities are perceived as the main culprits for a (potential) environmental disaster. The main objective of this paper is to explain these processes of heroization and villainization in the digital eco-activism practices in postsocialist Serbia. Also, this paper tries to point out the importance of visual communication, as well as the role of humor, satire, and parody in the creation of new folk heroes.", publisher = "Brno: Société Internationale d’Ethnologie et de Folklore, Institute of Ethnology, Czech Academy of Sciences, Department of European Ethnology, Faculty of Arts, Masaryk University, National Institute of Folk Culture", journal = "Living Uncertainty 16th Congress of Société Internationale d’Ethnologie et de Folklore (SIEF)", title = "From vernacular creativity to digital activism – construction of heroes and villains in contemporary Serbian environmental movement", pages = "49-49", doi = "10.22582/SIEF2023prg" }
Banić Grubišić, A.. (2023). From vernacular creativity to digital activism – construction of heroes and villains in contemporary Serbian environmental movement. in Living Uncertainty 16th Congress of Société Internationale d’Ethnologie et de Folklore (SIEF) Brno: Société Internationale d’Ethnologie et de Folklore., 49-49. https://doi.org/10.22582/SIEF2023prg
Banić Grubišić A. From vernacular creativity to digital activism – construction of heroes and villains in contemporary Serbian environmental movement. in Living Uncertainty 16th Congress of Société Internationale d’Ethnologie et de Folklore (SIEF). 2023;:49-49. doi:10.22582/SIEF2023prg .
Banić Grubišić, Ana, "From vernacular creativity to digital activism – construction of heroes and villains in contemporary Serbian environmental movement" in Living Uncertainty 16th Congress of Société Internationale d’Ethnologie et de Folklore (SIEF) (2023):49-49, https://doi.org/10.22582/SIEF2023prg . .