Приказ основних података о документу
Brendiranje škola stranog jezika kao organizatora neformalnog obrazovanja odraslih
Branding Foreign Language Schools as Organizations of Non-formal Adult Education
dc.creator | Miljković, Jovan | |
dc.creator | Todorović, Marija | |
dc.date.accessioned | 2023-12-06T18:22:50Z | |
dc.date.available | 2023-12-06T18:22:50Z | |
dc.date.issued | 2021 | |
dc.identifier.issn | 1512-8784 (Print) | |
dc.identifier.issn | 2744-2047 (Online) | |
dc.identifier.uri | http://reff.f.bg.ac.rs/handle/123456789/5598 | |
dc.description.abstract | Kao cilj marketinga bilo koje organizacije, uključujući i obrazovnu, mogao bi se imenovati brend. Pitanje brenda u obrazovanju je sve aktuelnije, ali je dosadašnji fokus naučne zajednice ostao uglavnom na brendiranju visokog obrazovanja, dok su organizacije neformalnog obrazovanja odraslih po ovom pitanju uglavnom ignorisane. Stoga smo realizovali istraživanje sa ciljem da utvrdimo da li korisnici organizacija neformalnog obrazovanja doživljavaju pružaoca obrazovne usluge kao brend, kao i da identifikujemo koje aktivnosti sprovode organizacije neformalnog obrazovanja kako bi dosegle ovaj nivo povezanosti sa svojim korisnicima. U istraživanju je korišćena kombinacija kvantitativno- kvalitativne istraživačke paradigme, sa multiplom studijom slučaja kao modelom istraživanja i deskriptivnom metodom kao dominantnom. Uzorak istraživanja čine menadžeri i polaznici analiziranih škola stranog jezika. Rezultati istraživanja ukazuju na to da i u Srbiji organizacije neformalnog obrazovanja prate svetske trendove i ulažu napore u dostizanju statusa obrazovnog brenda, ali i na to da brendiranje nije jednoobrazni proces, već da svaka organizacija i njihove strategije imaju određene specifičnosti. | sr |
dc.description.abstract | A brand could be named as the marketing goal of any organization, including the educational one. The issue of brand in education is becoming more and more actual, but the current focus of the scientific community has remained mainly on branding higher education, while non-formal adult education organizations on this issue have been largely ignored. Therefore, we conducted research to determine whether users of non- formal education organizations perceive the educational service provider as a brand, as well as to identify which activities are carried out by non-formal education organizations to reach this level of connection with their users. The research used a combination of quantitative-qualitative research paradigm, with a multiple case study as a research model and a descriptive method as the dominant one. The research sample consists of managers and students of the analyzed foreign language schools. The results of the research indicate that non-formal education organizations in Serbia follow world trends and make efforts to achieve the status of an educational brand, that branding is not a uniform process, and that each organization and their strategies have certain specifics. | sr |
dc.language.iso | sr | sr |
dc.language.iso | en | sr |
dc.publisher | JU bosanski kulturni centar Kantona Sarajevo | sr |
dc.publisher | OJ bosanski kulturni centar Sarajevo | sr |
dc.relation | info:eu-repo/grantAgreement/MESTD/Basic Research (BR or ON)/179060/RS// | sr |
dc.rights | openAccess | sr |
dc.rights.uri | https://creativecommons.org/licenses/by/4.0/ | |
dc.source | Obrazovanje odraslih | sr |
dc.subject | brend u obrazovanju | sr |
dc.subject | brendiranje | sr |
dc.subject | organizacije neformalnog obrazovanja | sr |
dc.subject | obrazovanje odraslih | sr |
dc.subject | škole stranih jezika | sr |
dc.subject | brand in education | sr |
dc.subject | branding | sr |
dc.subject | non-formal education organizations | sr |
dc.subject | adult education | sr |
dc.subject | foreign language schools | sr |
dc.title | Brendiranje škola stranog jezika kao organizatora neformalnog obrazovanja odraslih | sr |
dc.title | Branding Foreign Language Schools as Organizations of Non-formal Adult Education | sr |
dc.type | article | sr |
dc.rights.license | BY | sr |
dc.citation.epage | 77 | |
dc.citation.issue | 1 | |
dc.citation.rank | M23 | |
dc.citation.spage | 61 | |
dc.citation.volume | 21 | |
dc.description.other | Univerzitet u Beogradu je ovaj časopis svojom listom klasifikovao kao M23 | sr |
dc.identifier.doi | 10.53617/issn2744-2047.2021.21.1 | |
dc.identifier.fulltext | http://reff.f.bg.ac.rs/bitstream/id/13555/bitstream_13555.pdf | |
dc.type.version | publishedVersion | sr |