Ograničenja savremene mikroekonomske teorije izbora potrošača - sociološka perspektiva
Limitations of modern microeconomic theory of consumer choice: Sociological perspective
dc.creator | Radonjić, Ognjen | |
dc.date.accessioned | 2021-10-12T10:48:21Z | |
dc.date.available | 2021-10-12T10:48:21Z | |
dc.date.issued | 2008 | |
dc.identifier.issn | 0038-0318 | |
dc.identifier.uri | http://reff.f.bg.ac.rs/handle/123456789/730 | |
dc.description.abstract | Neoklasičnoj teoriji izbora potrošača je neophodna reforma. Pretpostavka da potrošačev izbor nije pod uticajem ponašanja drugih potrošača je u sukobu sa realnošću. Nova i bolja teorija izbora potrošača od neoklasične je nezamisliva bez inkorporiranja intersubjektivnih faktora u model izvođenja pojedinačnih, i na bazi njih, agregatne (tržišne) funkcije tražnje. Cilj ovog rada je da se istaknu naširoko zanemarivani sociološki faktori koji značajno utiču na motivaciju i ponašanje potrošača. Uključivanje ovih faktora u modernu mikroekonomsku teoriju je neophodan uslov da bi se došlo do teorijskog modela koji realnije opisuje realnost u kojoj svakodnevno egzistiramo. | sr |
dc.description.abstract | Neoclassical theory of consumer choice needs to be reformed. Assumption that consumer choice is not influenced by the choice of others is in collision with reality. New and better theory of consumer choice is unimaginable without incorporation of intersubjective factors into the model of derivation of individual and aggregate (market) demand functions. Goal of this study is to underline widely neglected sociological factors that have significant influence on motivation and behavior of consumers. Inclusion of these factors into modern microeconomic theory is of essential importance if we are about to construct theoretical model aimed to describe reality in which we daily exist better than its predecessor did. | en |
dc.publisher | Sociološko udruženje Srbije i Crne Gore, Beograd i Univerzitet u Beogradu - Filozofski fakultet - Institut za sociološka istraživanja, Beograd | |
dc.relation | info:eu-repo/grantAgreement/MESTD/MPN2006-2010/149005/RS// | |
dc.rights | openAccess | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | |
dc.source | Sociologija | |
dc.subject | preferencije | sr |
dc.subject | potrošač | sr |
dc.subject | korisnost | sr |
dc.subject | intersubjektivna tražnja | sr |
dc.subject | društvo | sr |
dc.subject | utility | en |
dc.subject | society | en |
dc.subject | preferences | en |
dc.subject | intersubjective demand | en |
dc.subject | consumer | en |
dc.title | Ograničenja savremene mikroekonomske teorije izbora potrošača - sociološka perspektiva | sr |
dc.title | Limitations of modern microeconomic theory of consumer choice: Sociological perspective | en |
dc.type | article | |
dc.rights.license | BY-NC | |
dc.citation.epage | 326 | |
dc.citation.issue | 3 | |
dc.citation.other | 50(3): 313-326 | |
dc.citation.rank | M24 | |
dc.citation.spage | 313 | |
dc.citation.volume | 50 | |
dc.identifier.doi | 10.2298/SOC0803313R | |
dc.identifier.fulltext | http://reff.f.bg.ac.rs/bitstream/id/2258/727.pdf | |
dc.identifier.scopus | 2-s2.0-58149392801 | |
dc.type.version | publishedVersion |