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Does it take a good argument to be persuaded?: How manipulating quality of evidence affects message persuasiveness
(Društvo psihologa Srbije, Beograd, 2016)
Two experiments investigated the effects of manipulating quality of evidence that supports arguments on message persuasiveness. The evidence quality was systematically manipulated by violating one or two of the relevant ...
The effects of matching a persuasive message to a recipient's self-concept on attitude change
(Društvo psihologa Srbije, Beograd, 2010)
The paper addresses the question of whether matching a persuasive message to a recipient's self-concept can enhance message processing. A large body of experiments within the Elaboration likelihood model proved that framing ...