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Potencijal “mekih” faktora teritorijalnog kapitala u procesu brendiranja: Istraživanje osam gradova srednje veličine u Srbiji / The brand potential of “Soft” factors of the territorial capital: A study of eight medium-sized cities in Serbia
(Inst Social Res Zagreb, 2017)
The aim of this paper was to explore the brand potential of certain “soft” factors of territorial capital in the medium-sized cities in Serbia. The concept of territorial capital refers to the total city development potential ...