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A six-factor model of brand personality and its predictive validity
(Društvo psihologa Srbije, Beograd, 2017)
The study examines applicability and usefulness of HEXACO-based model in the description of brand personality. Following contemporary theoretical developments in human personality research, Study 1 explored the latent ...
Relationship between electrocardiogram-based features and personality traits: Machine learning approach
(Wiley, 2021)
Background: Based on the known relationship between the human emotion and standard surface electrocardiogram (ECG), we explored the relationship between features
extracted from standard ECG recorded during relaxation and ...